What you can do to revitalize you business and build buzz for 2006
What you can do to revitalize you business and build buzz for 2006
Revise your web presence. There has never been a better time to expand your online presence. So whether yours is a simple site telling people who you are and what you do, or if it is fully e-commerce compatible, rethinking your web presence and expanding your offerings is a smart resolution. Think about reselling someone else’s product. Making 20 percent profit on someone’s product is better than not making anything at all!
Be Found! Start a Search Engine Optimization (SEO) project on your website. Hire someone to optimize the key words on your web site so that you rank higher in Google, Yahoo and MSN. Be warned though – it often takes up to nine months to really see a difference in your ranking. (We’ll be talking about this in more detail in future newsletters). While you are working on your website ranking – start a “Pay-per-click” campaign. This is where you buy a position on the right-hand side of the search engines (like Google or Yahoo) and you only pay if potential clients click through to your website. For example, if you are currently on page nine of the Google search for “New York Computer Repair”, buy a click through ad that puts you right beside number one!
Build brand buzz. Your brand is your promise to your customers. Not only does your growing business need one to set you apart from the crowd, but you need to build some buzz around your brand, if you want to take things up a notch next year. Here’s how:
• Use Influence: You can build brand excitement about your product or service by asking influential people to mention it, use it and so on. So target some key people in your industry and offer them freebies of your product or service. Even a letter from them later can be marketed effectively.
• Media Strategy: Either hire a PR agency or do it yourself, but either way, make 2006 the year that the press writes about your business.
• Read Everything – and not just your industry magazines! Read the national newspapers, your community papers, national magazines, trade magazines and follow the trends. The media focus on every aspect of living that can give clues to upcoming trends. Business, technology, investments, real estate and interior design, clothing fashions, travel and family living... all these areas and more are subjects of feature articles almost daily. Many times, reporters and interviewers are looking at the latest trends, and a careful listener can spot upcoming trends that could give a boost to their business. Try to tie your product or service into a trend.
• Think out of the Box: Going outside your usual channels of information-gathering may help you tap into trends. Go to the library and read magazines you've never picked up before. Surf around on the internet and type in key words on Google and Yahoo and see what kind of results you get. Start looking out of the box, and you'll be more likely to start thinking out of the box.
• Talk to everyone! Especially people outside of your industry. You’ll be amazed at what you will learn. Outsiders’ perceptions of the industry you are in and products and services they’d like to have can give you some great ideas.
Know your customers better. The more you know about your customers, the better you can service them and the easier it will be to find more customers just like them. Things to discover:
• Their average age, income and location
• Why they buy from you and not someone else
• What they want from you
• What they like and dislike about your business
Take the time to chat with your customers. Not only will they appreciate your interest in how they were serviced or how they like your product, but you can also find out what their perception of your company.
And this is just the start! Remember, building your brand and creating a “brand buzz” takes commitment and strategy. Your brand is about a sensory experience for your customers: What does the outside world see, feel, hear, smell and most importantly FEEL when they buy my products, shop in my store and receive my services?
What you can do to revitalize you business and build buzz for 2006 - To learn more about this author, visit Leanne Bucaro's Website.
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What you can do to revitalize you business and build buzz for 2006
Revise your web presence. There has never been a better time to expand your online presence. So whether yours is a simple site telling people who you are and what you do, or if it is fully e-commerce compatible, rethinking your web presence and expanding your offerings is a smart resolution. Think about reselling someone else’s product. Making 20 percent profit on someone’s product is better than not making anything at all!
Be Found! Start a Search Engine Optimization (SEO) project on your website. Hire someone to optimize the key words on your web site so that you rank higher in Google, Yahoo and MSN. Be warned though – it often takes up to nine months to really see a difference in your ranking. (We’ll be talking about this in more detail in future newsletters). While you are working on your website ranking – start a “Pay-per-click” campaign. This is where you buy a position on the right-hand side of the search engines (like Google or Yahoo) and you only pay if potential clients click through to your website. For example, if you are currently on page nine of the Google search for “New York Computer Repair”, buy a click through ad that puts you right beside number one!
Build brand buzz. Your brand is your promise to your customers. Not only does your growing business need one to set you apart from the crowd, but you need to build some buzz around your brand, if you want to take things up a notch next year. Here’s how:
• Use Influence: You can build brand excitement about your product or service by asking influential people to mention it, use it and so on. So target some key people in your industry and offer them freebies of your product or service. Even a letter from them later can be marketed effectively.
• Media Strategy: Either hire a PR agency or do it yourself, but either way, make 2006 the year that the press writes about your business.
• Read Everything – and not just your industry magazines! Read the national newspapers, your community papers, national magazines, trade magazines and follow the trends. The media focus on every aspect of living that can give clues to upcoming trends. Business, technology, investments, real estate and interior design, clothing fashions, travel and family living... all these areas and more are subjects of feature articles almost daily. Many times, reporters and interviewers are looking at the latest trends, and a careful listener can spot upcoming trends that could give a boost to their business. Try to tie your product or service into a trend.
• Think out of the Box: Going outside your usual channels of information-gathering may help you tap into trends. Go to the library and read magazines you've never picked up before. Surf around on the internet and type in key words on Google and Yahoo and see what kind of results you get. Start looking out of the box, and you'll be more likely to start thinking out of the box.
• Talk to everyone! Especially people outside of your industry. You’ll be amazed at what you will learn. Outsiders’ perceptions of the industry you are in and products and services they’d like to have can give you some great ideas.
Know your customers better. The more you know about your customers, the better you can service them and the easier it will be to find more customers just like them. Things to discover:
• Their average age, income and location
• Why they buy from you and not someone else
• What they want from you
• What they like and dislike about your business
Take the time to chat with your customers. Not only will they appreciate your interest in how they were serviced or how they like your product, but you can also find out what their perception of your company.
And this is just the start! Remember, building your brand and creating a “brand buzz” takes commitment and strategy. Your brand is about a sensory experience for your customers: What does the outside world see, feel, hear, smell and most importantly FEEL when they buy my products, shop in my store and receive my services?
What you can do to revitalize you business and build buzz for 2006 - To learn more about this author, visit Leanne Bucaro's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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