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Leanne Bucaro Articles

Written by: Leanne Bucaro

Landing Pages - How they can help your company - Click To Read Article
This article explains what a landing page is and how they can successfully promote your business/product.

Pitching the Media - Click To Read Article
This article deals with pitching a story idea to the media about you, your business or brand.

PR 101 - Getting Started - Click To Read Article
So..why PR? Read on and decide for yourself.

The Importance of Case Studies for your PR Program - Click To Read Article
How to use case studies to help get PR. It doesn't have to be fancy...just easy to read and get to the point.

"Preparing for your TV Interview" - Click To Read Article
A brief overview of key tips for your TV interview.

Creating Key Messages to get Free Publicity - Click To Read Article
Creating Key Messages - Part One - puts you on the path to creating the messages you'll use when speaking with the media.

Press Releases - The Two Most Common Mistakes - Click To Read Article
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.

Starting Your Public Relations Plan - Click To Read Article
When is the right time to start your PR Plan? Right Now -- Nothing like the present to start getting exposure for your business. It's not as hard as you think.

So, you want to talk about branding - Click To Read Article
A brief overview of what a brand is and how you can go about building your own company brand.

The Benefits of Public Relations - Click To Read Article
This article talks about the benefits of implementing a public relations program. It helps growing businesses in all aspects of the growth cycle - including the bottom line!

Getting Your Article Published - Click To Read Article
Here are tips and guidelines on getting your article published.

Building Accountability into Your PR Plan - Click To Read Article
Keep it Simple! Build Accountability and Simplicity into your PR Plan this year. Stick to the "KISS" principle.

What you can do to revitalize you business and build buzz for 2006 - Click To Read Article
Tips to build a buzz for your business

USING TRADE SHOWS AS A PR OPPORTUNITY - Click To Read Article
This article is about using trade shows as a PR tool to promote you, your business and your brand.

Using Social Media to Build Your Brand - Click To Read Article
This article is about the different types of social media and how to easily and effectively use them to promote your product or service.

Television Coverage - It's Not as Hard as You Think! - Click To Read Article
Five Steps Closer to becoming a TV Star for your business

Story Ideas that will interest the media - Click To Read Article
How do you come up with ideas that are intriguing enough to the media to want to follow up on your story?

Out of Work, Business Slow? Don't Despair Promote Yourself! - Click To Read Article
This article deals with promoting yourself or your business during tough times using the tools PR firms use.

More of Creating Key Messages to help get Free Publicity - Click To Read Article
This is the second of two parts in how to create key messages that will help you when you are talking to media, customers, investors and the public.

Managing your Brand in an Insecure World - Click To Read Article
Security and privacy concerns are important to all size business when it comes to managing your brand.

How to Get Personality Into Your Growing Business - Click To Read Article
Give your business a "personality" makeover

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About the Author: Leanne Bucaro
RSS for Leanne's articles - Visit Leanne's website

With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise.

Click here to visit Leanne's website Dashed Line

More from Leanne Bucaro
Building Accountability into Your PR Plan
What you can do to revitalize you business and build buzz for 2006
The Benefits of Public Relations
Landing Pages How they can help your company
Getting Your Article Published


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