For those that get their 15 minutes of fame, many
waste it with empty words and stupid antics. Consider for a minute,
just how much of your time is wasted when you watch television, listen
to the radio, or read the newspaper. How long do you listen to a story
if it doesn't fit your interests? If the interview is dull, don't you
flip the channel? With all the competition for your attention, it's
easy to get on to something else.
Unless you want to be the next
media bimbo, here are three rules you shouldn't break. Follow them, and
you might actually touch the hearts and souls of viewers or at least
provide them with an intellectual thought.
- Give a Dog a Bone
your point and do so quickly. The fastest way to lose your attention of
your audience is to ramble.This is especially true on radio. Most
interviews are brief and if you don't make your point quickly, you
might not get the chance to make it at all. Every second you speak, you
should be giving value to the audience. Tell them what they want to
know. Trim the fat and give them the bone.
- Speak to the Audience
the communication. What I mean by this is, try to avoid industry jargon
or using to many long elaborate sentences. You want to focus on clear
concise idea's not obscure ones. Instead of being the college
professor, explaining in intimate detail the physics and psychology
behind an invention, you should just tell people how it's going to
benefit them. Television viewers and radio listeners, expect you trim
the branches of obscurity and get to the root of the idea.
- Try Not To Preach It
people to be hellbent against you? Preach to them. If you're like most
people, you automatically rebel when someone tells you what to do. When
you're attached to an idea, pushing it on someone will cause them to
resist. Don't blame them, it's a natural reaction. Instead of focusing
on the outcome, allow your customers to come to their own
conclusions-using the information you give them.