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Online PR: The Key To Building Backlinks

Online PR: The Key To Building Backlinks

You often hear Internet marketing professionals talk about SEO (Search Engine Optmization) and SMO (Social Media Optimization) as two different monsters.

SEO is about businesses displaying relevant content and by building relationships with each other. These relationships could include sharing consumers and visitors through publication of links and information. The goal of an SEO professional is to assist websites in ranking higher in the search engine results for key phrases related to the business operation.

SMO is about Internet users sharing news, information, and media with other individuals. The nature of these interactions and the stories they share could be personal or professional. The goal of an SMO professional is to encourage people to talk about your product or service and in many cases, simply notice it.

SEO and SMO share many similarities in regards to the process, goals, and approach of each. What's missing in the Internet marketing community, is the connection between the two. Internet marketing should be about building both online visibility and individual relationships.

Online PR is crucial to building backlinks. But why?

  • Online PR is about influencing individuals in the online community, including media professionals and bloggers alike. It goal is two fold, it makes them take notice and frames the story to be told.
  • An effective public relations campaign on the Internet is able expose a story that people want to hear, tell, and share while placing a businesses image into the minds of individuals.
  • Public relations is the process of building a company’s reputation largely by generating positive media coverage. In this way, Online PR actually attracts attention from consumers and other industry individuals.
  • SEO focuses on it's placement within websites and other businesses. SMO seeks to attract attention on of individuals and consumers. PR on the other hand does both: it places stories in front of individuals and attracts journalists.
  • SEO places emphasis on long term results in search engines, while SMO provides short term boosts in visitors. Online PR provides a bridge between the two by publishing stories that people link to (long term) and talk about on social networks (short term).

For these reasons online PR might just be they key to building backlinks with Social SEO.





Online PR The Key To Building Backlinks - To learn more about this author, visit Wes Upchurch's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Richard Jefferies
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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Wes Upchurch
(Visit Wes's Website) Wes Upchurch is the founder of PressDr.com an online public relations company specializing in social media marketing and press release distribution.


Wes Upchurch is a Gold author on EvanCarmichael.com
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