Wes Upchurch Articles

What Makes a Press Release Newsworthy? It's all in the news angle. - Click To Read Article
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.

Online PR: The Key To Building Backlinks - Click To Read Article
You often hear Internet marketing professionals talk about SEO and SMO as two different monsters. What's missing in the Internet marketing community is the connection between the two. Internet marketing should be about building both online visibility and individual relationships. Online PR is the bridge between those two schools of though, and it's the key to building backlinks.

Online PR: The free local business booster - Click To Read Article
If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to generate free messaging or promotion for your business.

Is Your PR Firm Right For You? - Click To Read Article
It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you.

How To Write A Killer Press Release - Click To Read Article
So how exactly should you write a press release? Here are a few great guidelines.

When should you send a press release? Here's 25 great reasons. - Click To Read Article
When deciding whether or not to send a press release, you need a reason. How do you know if your reason is good enough? Well, here's 25 reasons that are.

Press Release Writing Tips For More Publicity - Click To Read Article
Writing an effective news release may seem difficult at first, but with some education and experience you will be able to write an excellent story. To start, just follow the tips shown here for writing and sending your news release.

Is Your Website Media Friendly? - Click To Read Article
A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly.

How can you make your press release stand out? - Click To Read Article
Not all press releases are created equal. If you the media to take notice there are five key elements you've must have.

Another 15 Press Release Writing Tips For More Publicity - Click To Read Article
Press release writing doesn't have to be difficult. Following these 15 press release writing tips should make it much easier for you.

Why Is Contact Information So Important To Your Press Release? - Click To Read Article
PR professionals preach over and over that including contact information in a press release is so important. By why is it so important to ensure that at individual at your company can be reached? Here's the three reasons it's so important.

How Journalists Can Use Twitter Lists - Click To Read Article
Twitter lists to organize your contacts. Here are 10 ways that journalists can use them to keep up with business professionals, public relations specialists, and other sources.

How Twitter Can Further Your Public Relations Efforts - Click To Read Article
For the the business owner, Twitter can be a powerful tool for public relations. Here's 4 key ways you can further your public relations efforts with Twitter.

Date Your Customers - They'll Keep Coming Back - Click To Read Article
There are a few rules you follow when dating your significant other. It times time to build that relationship. You work on it through open communication and true concern. The same ideas should hold true in your business relationships. Here's 6 rules for dating your customer.

Don't Be a Media Bimbo - Three Rules To Media Communications - Click To Read Article
Many waste their media exposure with empty words and antics. To actually touch the hearts and souls of your audience you should follow these three rules.


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