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Don't Just Think PR, Do PR

Guest post by: Kathryn Kates

Article Overview: It’s hard to make the decision about HOW to promote your business. With so many options, it’s easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don’t just think PR, do it!

Don't Just Think PR, Do PR

It's hard to make the decision about HOW to promote your business. With so many options, it's easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don't just think PR, do it! Here's why:

Get with the Times

You may think that you can wait for a few big sales before you begin to promote your business. But what if those sales never come? What if they won't come until you get your name out to the public? The time to promote yourself is now, and what better way to do it than with PR? A PR campaign can happen quickly and efficiently.

More Bang for Your Buck

Unless you have the budget to get a Super Bowl ad timeslot, or employ an entire Canadian sales force, PR is right for you. PR professionals have a knack for getting media attention in very creative ways. The best campaigns may even cost a fraction of a regular marketing plan.

Make Those Connections

Especially for small and medium-sized businesses, it's crucial to build relationships with your customers. PR is about just that. It's about two-way communication, buzz creation and mutual satisfaction. So are you ready to invest in PR?

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Article Tags: advertising sales, budget, buzz, campaigns, classic advertising, fraction, how to promote your business, knack, marketing plan, media attention, medium sized businesses, mutual satisfaction, pr campaign, pr professionals, relationships, sales promotions, super bowl, super bowl ad, timeslot



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Re: How to Promote Your Blog – The Definitive Guide to Promoting - Great Post! Dont forget to put your blog in Anchor Text For SEO purposes for the keywords you want when getting backlinks (for example with article marketing)...Very important. You can conquer quite a few small Niches and get your site on the number 1 spot in Google!
Re: Due Diligence, Market Research.. Ahead of the curve. - Congrats! A few months ago I wrote extensively on market research. Check in the Inventors corner for the posts. Let me know if I can help further! Dont spend a dime on a protype or advertising until you do some research! Jude
Re: Who hates cold calling? - I saw this and had to chime in. I HATE COLD CALLS. lol its terrible and a wast of my time. Something i have done is gotten online and found all the networking event happening in my area for the next 2 months and i try and go to about 3 a week. Even just for an hour. Dont bring any business cards. Just meet new people ask them alot about what they do, not too much about what i do and follow up the next day or 2. Has worked well
Re: Businesswomen in the news - [quote="TheRainmaker":2susnvqs] Dont forget that the media is out for the media and scare tactics and bad news gets the coverage.... J[/quote:2susnvqs] This is true....
Re: How to Promote Your Blog – The Definitive Guide to Promoting - [quote="T.J.":3s4z9eh8]Great Post! Dont forget to put your blog in Anchor Text For SEO purposes for the keywords you want when getting backlinks (for example with article marketing)...Very important. You can conquer quite a few small Niches and get your site on the number 1 spot in Google![/quote:3s4z9eh8] Using the anchor text for your chosen keywords is important for every link you create, internally and externally. Alan


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