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Don’t Read the News, Be the News!

Guest post by: Kathryn Kates

Article Overview: Publicity is a powerful tool. How can Public Relations professionals help you get publicity?

Don’t Read the News, Be the News!

Publicity is an interesting concept. There is no shortage of opinion on what it means and how it is used. From a public relations perspective, publicity is messaging from your organization that is deemed worthy of attention by the media. Although publicity as a rule is largely uncontrollable, PR professionals are experts at finding the newsworthy wherever it exists. Great news comes in many forms, including:

1. Timely news: Have you ever noticed that certain groups of stories dominate the airwaves? Great stories snowball, causing more and more “spin-off stories.”

2. Significance: Does your story affect a lot of people? Then tell them about it!

3. Local/Proximity: Local news is founded on it. If you are important to the community you operate in, they should know about it.

4. Unusual: Sometimes life is predictable. It’s when it isn’t that we pay attention.

5. Human interest: If your story tears at the heartstrings, speaks to the human condition, or displays great feats of courage or ingenuity, people will pay attention.

6. New: Pretty simple. If it’s new it’s news.

7. Celebrity: Celebrities dominate public consciousness. This is definitely the easiest way to get publicity.

Publicity isn’t always easy to spot in your own work. Your best bet is to go to the experts! Public relations professionals are trained to see the newsworthy in your messaging. They can put you on the map!

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Article Tags: pr, public relations, public relations professionals, publicity



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Enterpreneur News - Hi Don - do you have a good Entrepreneur News feed that you can recommend?
Facebook and Beacon - What Do You Think - This landed in my inbox. Any thoughts???? Personally, I think they really overstepped the bounds of maintaining personal privacy with this one. Facebook Signals Changes With Beacon David A. Utter | Staff Writer The ringing outcry against Facebook Beacon, which posted people's online purchases to their friends' News Feeds, led to Facebook altering the program. Facebook founder Mark Zuckerberg's aggressive move into referral advertising through the Beacon technology ran into a brick wall of user discontent. After days of complaints that spread throughout the media world, Facebook has changed their Beacon policies. "Users now have more control over the stories that get published to their Mini-Feed and potentially to their friends' News Feeds," the company said. Other details of the changes have been published in the Beacon FAQ available to Facebook members: "If you are logged in to Facebook and visit a Beacon Affiliate, an action you take (like writing a review or purchasing an item), may trigger that website to want to publish a story to Facebook. Before that happens, a notification will display in the lower right corner of your screen. If you click "No Thanks"...no stories or information will be published anywhere on Facebook. If you click "Close" or ignore the story, the story will be sent to Facebook, but not yet published." The previous version of Beacon would go ahead and publish details of a purchase or other conversion activity on a participating website directly to the Facebook user's Mini-Feed, which would then appear on the News Feeds of friends tracking that Mini-Feed. Some people complained that the notification appearing on a Beacon partner site of the pending publication did not appear. Facebook said people were leaving pages before the notification dialogue could be fully displayed, and they have changed the process to confirm the full notification has been shown to the person. Chris
Re: How can we replace plastic grocery bags? - News from my town. Officers will not give tickets any more, they are giving away gifts for those who recycle, and showing good citizenship. They are giving a way flowers. Now what will I do with flowers?
Re: Is The BBC News Going Down The Gutter? - Hi David, At the end of the day, the BBC News channel is a business and I guess they understand the need to "sell out" with a more popular story than run "real" news... especially during these tough economic times.
Re: Moderators on vacation - Off on my Christmas holidays with my family later today! Actually, we are flying to England and have been watching BBC World News reports about Heathrow struggling to cope with the snow... Hope the trains manage to run on Christmas Eve... I probably won't appear on the forum very often until around 5th January, DV... Merry Christmas and a Happy New Year everybody! David H


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