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For Celebrity PR, The Grass is Sometimes Greener

Guest post by: Kathryn Kates

Article Overview: It seems that every year celebrities are suffering from career threatening publicity. Perhaps the best way to fix this problem is for a PR change of scenery.

For Celebrity PR, The Grass is Sometimes Greener

Last month we brought you our annual list of the most over publicized celebrities of the year. These celebrities fell prey to all manner of misfortune in 2010, and found their faces all over the Internet and tabloids. Celebrity misfortune is nothing new; if it was, our list wouldn't be an annual event! The scope of embarrassment has been amplified by social media to the point where fans are the new paparazzi. These celebrities really must be more careful! It is the duty of celebrity publicists to help their clients navigate the tricky world of fame in the 21st century. In a world where image is everything, public relations cannot be taken lightly.

When we read some of the stories that come out regarding everyone's favourite celebrities, the knee jerk reaction is to put it off as spoiled rich-kid zaniness. In reality, what these celebs suffer from is bad advice from those they trust, including their PR person. Very few people are equipped to deal with fame, which is why the famous rely on their various aides. Celebrities are good at what made them famous, which is likely not media relations. This is where the PR person comes in.

Celebrities are human, and will make mistakes. It is easier to move on from mistakes in the public eye with good crisis communication and PR coaching. The fact that the celebrities on our list were hit with a constant barrage of negative publicity shows that either

a) They need to hire a publicist; or

b) They need to hire a better publicist

While we doubt many celebrities in turmoil will read this post, we are going to offer up advice anyway.

Sometimes, the best fix is a change in scenery.

Obviously it is impossible for these superstars to leave Hollywood behind. When your work has a central hub, you don't run to the edges. So how to change your scenery, then?

Through the help you hire. In a globalized world, no one needs to rely on a PR firm just because of location. It is not uncommon for an agency to have clients all across their country, or even the world.

So, if you're a celebrity stuck getting bad advice from the local communicators, it might be time to look out of town. There are talented PR professionals all over with good advice and skills to ride out a crisis.

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Article Tags: celebrities, public relations, publicity



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The Celebrity Apprentice - Episode 7 - I don't know what to say about this week's episode of "The Celebrity Apprentice" other than... a) The constant bickering between Omarosa and Piers was VERY uncomfortable to watch. Omarosa should've been fired regardless of the win for trying to sabotage her own team. b) The business begging routine is getting old. Where is the entrepreneurial skill involved in winning these tasks? I don't think Trump should allow the celebrities to rely on their contacts' generosity to win every time. c) Trump made the right decision by firing no one, but he wasted one week with his "Piers & Omarosa experiment" of being on the same team.
Re: The Celebrity Apprentice - Episode 10 - [quote="litekepr":3ax40azh]I don't agree with Piers just calling his friends to buy things, but in sales you use what you have and he has a contact list. Its a shame they did so many of that sort of projects this season -- I don't think it added to the show in any real way. Maybe one or two weeks that would've been fun to watch - but not this often.[/quote:3ax40azh] Hi Shri, I agree with you that we can't fault Piers for using his connections to win, but I think this week's episode would've been so much better had they not been allowed to invite their contacts to purchase art. The Celebrity Apprentice contestants should've been restricted to only sell to people who randomly visited the gallery on that night (just like in the 1st season of "The Apprentice").
Re: The Celebrity Apprentice Finale - Well, the results are in and Piers is The Celebrity Apprentice. I know Piers raised more money than Trace and I know this was a race for raising money for charity, but I'm still disappointed with the ethics that Piers used in order to win. I like how Trump's son asked Piers something along the line if Piers would have won if Trace would have had as impressive of a roladex. I also like how Trump's daughter asked if he would have raised as much money if he had actually been nice. Personally, I would enjoy working with Trace and be able to trust him on my team. I'm not sure I would trust Piers and this means I would not prefer to partner with him. Integrity is incredibly important to me. I think a values based model in business is where we need to head as a society. If this doesn't happen, the results will be less than savory. I'm not sure I like the message this show has portrayed.
What SHOULD be in your footer? - [quote="Evan":28oh58ta]What's in your footer?[/quote:28oh58ta] Hi Evan, I always thought people simply used the legal "Copyright" jargon and some navigation links as their footers. But after reviewing the link you provided, I think you should try using your "footer" space to advertise other sections and features on your site. For example, you could create 3 to 4 large rectangle images that link to a) your "Famous Entrepreneur" profiles, b) SEO for Africa - showing photos from the actual seminar, c) and even the most popular forum posts via Google keyword search (e.g. "Slogans for 2008" or "The Celebrity Apprentice" to generate even higher rankings. Perhaps a better question a better question to ask would be "What [u:28oh58ta]should[/u:28oh58ta] be in your footer?"
Re: The Celebrity Apprentice - Episode 5 - [quote="Tami Szabo":214vsguq]Vinny really shot himself in the foot by resigning and then saying something about Piers being a stronger leader. Really, this is about finding the best leader and Vinny just confessed he didn't think he was. He didn't really leave Donald Trump much room to fire Piers after that statement. On the bright side, I was very impressed with Carol as a leader. She is someone I would definitely want to work with. She was respectful of her team and seemed to really utilize the talents of each. I have to say she shone! I haven't watch The Apprentice in the past so it's great to see some "nice girl" do well after some of the previous episodes where nice girls got sent home without necessarily showing their true talents.[/quote:214vsguq] I think the major difference between this season of "The Apprentice" and the previous ones is the fact that Trump isn't looking for the best leader or person to hire. Being the winner of "The Celebrity Apprentice" is simply about doing whatever it takes to win the most amount of money for your respective charity (i.e. the last person standing has the honor of delivering a $250,000 bonus check to his/her designated charity). It's all about following the show, "Survivor's" tagline of "outwit, outplay and outlast" and that's why Piers is a strong contender.


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