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Globalized World, Globalized PR

Guest post by: Kathryn Kates

Article Overview: In the Global Village of the 21st century, businesses and business professionals partner across countries and continents. What does this mean for public relations?

Globalized World, Globalized PR

@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Verdana"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 10pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Since the advent of the internet two decades ago, everything changed. That may sound clichéd, but almost everything we as humans do has been changed drastically by the world wide web. Even basic human drives of food, shelter and love have been altered by what started out as a simple connection between computers.

In our professional lives, the most important change has been the emergence of the Global Village. Businesses and business professionals across countries and continents are able to do business as if they were neighbours. Global partnerships are the way of this brave new world.

Public Relations, like all other professions, has changed with this shift. While PR still works well in a close, personal setting, there are many advantages to working with clients and communicators from across the world:

· As we mentioned previously in our article about celebrities seeking out of town PR, you no longer need to settle for just the agencies in your area. If you want someone with a great track record, chances are they want you, no matter where they are!

· If you are looking to enter a foreign market, it is easy to team with an agency familiar with that area who can help you understand the intricacies of doing business there.

· Communication has never been easier with social media tools and web chat services like Skype. You can get the personal one on one feel hundred of miles apart!

In 2011 and beyond, don’t be afraid to think global for your communication needs. Distance is no longer an obstacle.

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Article Tags: 21st century, business professionals, global village, public relations



Related Forum Posts
Name for website - Hmmmm Authors World Authors Network Authors World Wide Weblog World Wide Authors Arboretum (or some other alliterative word) WritertoWriter Writer to Reader WritersWorld WritersConnect AuthorsandtheirReadersBlog
Who Said Twitter Doesn't Work...? - Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds. Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand! So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)
Re: Exotic Tea Shop Website for Review - Hi David, - Background is nice and fitting, but I don't like the header. The title completely blends in with the background? - About Us shouldn't be second from the left on the navigation bar. People read from left to right. The commercial intent is to buy, the online store should probably be second. - Online Tea Store... too many choices without supplementary information. No description of product choice. oz and pricing should be stylized separately from the name of the product. - Online Tea Store.... Visuals is definitely very important in raising commercial intent. Someone who comes to the site through SEO is searching for exotic teas and not particulars. Meaning they're browsing. Text is not enough for a browsing shopper. - World of Tea... the information can be organized a bit better. Again, visuals. Some of this info belongs to online tea store. I'm not too sure on the name. - Tea & Treasure... not sure on this name either... mainly because you have "World of Tea" next to it. Navigation should be transparent in conveying information to the users. Why not call it "Find Us" or "Visit Us"? - Email newseletter.... "occasional updates" containing what exactly? Again, my humble opinion. Hope you find it useful!
Tale of a success story! - First, Shonika, thanks for that link! I'll check it out. Now, yahoooo! I'm so excited right now that I hope I'll be forgiven if I gush gush gush on what's turning out to be a success story. And one that I planned. I had a feeling, back in September when the Red Sox were leading their division so comfortably (before those dang Yankees made it tight!) that the Sox would be going to the World Series. So, I'm thinking to myself, they've got this rookie, Jacoby Ellsbury, first Navajo in the major leagues. That type of thing always draws readers, as does the first Japanese player, etc. etc. And not only was the the first Navajo, but he was also an exciting, star in the making type of player. So I created a website for him, really only a two page biography...and the site took off immediately. Everyone who saw him on TV wanted to read about him. And my google ads on the site took off as well. (But not the Amazon ads, darn it!!!! Never the Amazon ads!) Then, at the end of September the injured player he'd been subbing for came back, and Jacoby went back to the bench. And the hits - and Google clicks - dropped off dramatically when he was on the bench during the ACLS, while their regular center fielder, stuck it up on offense. But, finally yesterday, he got the start in center field because their regular center fielder couldn't hit anything at hte plate. And Jacoby got a hit, scored a run, and made some good plays in the field. And the hits - and clicks - to the website started ramping up again, and tonight, with him also making two "highlight" reel type catches in the field as well as delivering a timely hit, they're going through the roof. Also, he is bound to be on the sports news tomorrow - along with his teammates of course - because of those two plays in the field. So all this free publicity is playing right into my hands - just as I planned and expected it to do. And, even better, the World Series starts on Wednesday and he will be starting in center field again. I expect his defense to be stellar, which will catch people's eyes again, and if he can only do well at the plate.. Even if people aren't baseball fans, they usually tune in to the World Serious. And with Jacoby's background, people are going to be bound to want to read about him. So I am expecting much, much more traffic to my site, and I'm just so proud of myself for seeing this opportunity and capitalizing on it, and I am sooo happy that the Red Sox got into the World Series, because they were down 1 - 3 and I came *that* close to losing all my free publicity! Whew. Okay, sorry for the gush, but I am just really looking forward to seeing what happens in the next few days. Of course it will tail off after the World Series ends, but next year will be Jacoby's first official season as a Rookie, so then it should ramp up again... Now I've got to find a rookie football player whom people might like to read about, on a football team that [i:3c74rhpr]should [/i:3c74rhpr]get to the Superbowl... for example the Colts, and see if lightning will strike twice!
Re: Question: Do you listen to music while you work? - I don't usually listen to music while working. However, if I'm doing something like preparing orders then I'll listen to BBC World Service, or a video or audio while packing parcels... Evan's videos often come in handy for that!


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