Handling Rejection from the Media!
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Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
You've come up with a great idea, one that you think will put your business on the map.
So, you write up a killer press release, rehearse your pitch and get your media list all ready. You make your first call, get an answering machine, the next call is an intern confused by what you are saying, and to make matters worse the third call is a hardened old timer that has heard whatever you have to say a million times before.
Rejection can be tough, don't take it personally. Take a coffee break, rethink your message or delivery...perhaps your calling at the end of the week when those you are talking to are on overload or have their minds on the weekend not on what you are saying or about too. So, perhaps wait until a new week begins.
There are options available. Engage a professional public relations firm, who may have history with the media outlets you are trying to make inroads with. Another option is thinking outside the box of traditional media and engaging in social media PR, where by blogging and social networking you have more control of your message and it's circulation. The best thing is your message is out there without the need of a producer or editor having a good day and saying yes to you...you are in control.
Combining traditional public relations and digital public relations will ensure that a wide cross-section of potential customers will learn about you and your business.
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Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
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About the Author: Kathryn Kates Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website.   Has Social Media Killed Sports PR Globalized World Globalized PR The PR Light Bulb Generating the Best Ideas A PR CONCEPT BORN OUT OF THE RECESSION You dont have to be a rock star to have a great video |
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