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How Integrated Should Your Online Presence Be?
| Guest post by: Kathryn Kates |
Article Overview: A professional online presence is a powerful tool. What should you include in your personal professional brand?
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
How Integrated Should Your Online Presence Be?
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The Internet, as we discussed last week,
is the great connector of people across the world. Almost every human being on earth has some sort of online
presence. This could be just a Facebook account, but could also include
Twitter, LinkedIn, Foursquare, and more.
Our online presence has become synonymous with our identity as human
beings, as everything we put online speaks to our personality, thoughts and
dreams.
With our lives on display for the
world, issues of privacy are at the forefront in most countries. It seems that the moment Facebook
exploded on the world scene so too did questions about their privacy settings. On many social media platforms, once
something is on the internet, it is there forever. It is up to the individual users to think before they Tweet,
and many never do.
Many professionals and companies
consider their online presence to be an integral part of their “personal
brand.” They are very careful with
how they post, making sure that anything on the web is something they can be
proud of showing. This is sound
practice for anyone using social media to follow. One looming question remains with this practice: what platforms should you integrate
with your personal brand?
Opinions on this question vary, and we
could never give a single, authoritative answer. What we can give is our opinion:
1) Facebook: a great tool to connect
with others and gain brand notoriety, especially through their fan pages.
2) LinkedIn: created as a professional networking site. LinkedIn is
a nice addition to your online profile as it allows for sharing of business
related information amongst your peers.
3) Twitter: allows you to share
content that your professional peers may very well find intriguing, and can be
used effectively to advertise your professional image.
4) Foursquare: companies, often with
the help of a public relations expert, have found intriguing ways of using
Foursquare. The site is devoted to
letting people know where you are and what you are up to in the moment.
All of this is subjective and
variable. To decide for yourself,
just think: what would I be proud of advertising to the world, and what should
stay among my friends. Make up
your mind on this, and stick to it.
After all, it’s your digital life.
Things To Consider When Creating Your Online Presence
An online presence is the answer to beating the recession
How to Improve your Online Presence
Credibility And How It Impacts Your Online Visual Presence
Timeless Internet Advice
Traditional Retailers Missing the Online Search Potential
Traits You Must Have To Increase Your Online Presence In Order To Get Passed Your Insecurities
Why an Integrated Financial Accounts?
Web Presence
Your On-Line Credibility Depends On Who You Hang Out With
The Many Benefits of a Having an Online Business
Why Your Online Income Opportunities Websites need to be Self-Hosted
Seamless Integrated Communication
“Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts, According To Your Strategic Thinking Business Coach”
Just What Is Online Business?
Home Page Design - Why Does Your Home Page Exist?
Value of Internet Marketing
Searching for Executive Presence
Need an internet presence, but don’t have the time
3 Tips to Rock Your Internet Presence
Article Tags: online presence, personal brand, professionals, public relations, social media
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   PR News You Can Use Hit the ground running The benefit of multicity PR teams IS THERE A RIGHT TIME FOR PR Inside Job The Key to Internal Communications You dont have to be a rock star to have a great video |
Related Forum Posts
Internet Users Hbk http://www.internetscamsanonymous.com
- Current site for sale of our handbook as a Clickbank product
Welcome any and all feedback:
Sale page Content
Handbook Content
Pricing
Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
Thank you in advance for your interest and comments
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Kevin's Case Study #11 - A New Forum Category?
- [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j]
I completely agree! Those are all just "internet marketing" as far as I am concerned.
And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
Re: Should Evan add a "Social Media Marketing" category to the f
- [quote="BuzzAroundBooks":p78047w2]Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".[/quote:p78047w2]
Okay - I have a request -- can the title be changed to "Online Marketing"?
The reason I'm asking is because people may not know what social media marketing is , while that would make me vote for it to learn more, but not every thinks like that. Also, online marketing could capture more attention when people spot in on the list.
Shri
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