If people know it is PR, will it work?
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Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
@font-face { font-family: "Verdana"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 10pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } It’s a constant struggle for those in the PR industry: the public we seek to relate with have unflattering misconceptions about what we do. Words like “spin doctor” get thrown around, meant to portray the communicator as something other than what he or she is.
Of course, true public relations is a good thing. The communicators who do their jobs properly maintain standards of honesty and transparency in their work, seeking not to “spin” but to communicate openly with their organization’s stakeholders. Public relations does not seek to alter the message, but to convey it. The role of the PR department is to communicate with the public so the other departments can focus on their roles.
The question here is this: since public relations is founded on honesty and transparency, an organization must never hide the fact that what they are doing is PR. Given the misconceptions about PR by some, does knowing that a PR campaign is going on hurt the chances of that campaign’s success?
In other words: if people know it’s PR, will it work?
Our answer to this is a qualified yes. If it’s good PR, it will work.
If the message is conveyed clearly and with transparency it will appear that way with the intended audience. In a skeptical world people have become very keen at evaluating truth from lies, and no amount of marketing or advertising is as effective as open communication. Publics appreciate when companies they depend on are forthright with them, even with bad news. PR is not selling but relationship building, a much stronger bond.
If it is clear that a company is using public relations, as long as that tactic is aimed at furthering relationships with stakeholders it will work beautifully.
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Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
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About the Author: Kathryn Kates Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website.   You dont have to be a rock star to have a great video Why Promotion Ethics is good business Inside Job The Key to Internal Communications If people know it is PR will it work |
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