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If people know it is PR, will it work?
| Guest post by: Kathryn Kates |
Article Overview: The Public Relations policy is founded on honesty and transparency. Therefore, PR professionals can never disguise their work. But with public misconceptions about PR as "spin" if people know it is PR, will it work?
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
If people know it is PR, will it work?
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It’s a constant struggle for those in
the PR industry: the public we seek to relate with have unflattering
misconceptions about what we do.
Words like “spin doctor” get thrown around, meant to portray the communicator
as something other than what he or she is.
Of course, true public relations is a
good thing. The communicators who
do their jobs properly maintain standards of honesty and transparency in their
work, seeking not to “spin” but to communicate openly with their organization’s
stakeholders. Public relations
does not seek to alter the message, but to convey it. The role of the PR department is to communicate with the public
so the other departments can focus on their roles.
The question here is this: since public
relations is founded on honesty and transparency, an organization must never
hide the fact that what they are doing is PR. Given the misconceptions about PR by some, does knowing that
a PR campaign is going on hurt the chances of that campaign’s success?
In other words: if people know it’s PR,
will it work?
Our answer to this is a qualified
yes. If it’s good PR, it will
work.
If the message is conveyed clearly and
with transparency it will appear that way with the intended audience. In a skeptical world people have become
very keen at evaluating truth from lies, and no amount of marketing or
advertising is as effective as open communication. Publics appreciate when companies they depend on are forthright
with them, even with bad news. PR
is not selling but relationship building, a much stronger bond.
If it is clear that a company is using
public relations, as long as that tactic is aimed at furthering relationships
with stakeholders it will work beautifully.
Article Tags: honesty, pr professionals, public relations, transparency
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   SOCIAL MEDIA THE NEW GOLDEN AGE OF COMMUNICATING The 10 Most OverPublicized People of 2010 Is PR Marketing Is Marketing PR A PR CONCEPT BORN OUT OF THE RECESSION In a time of crisis PR is your greatest asset |
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