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Inside Job: The Key to Internal Communications
| Guest post by: Kathryn Kates |
Article Overview: You've heard it before, "you're only as strong as your weakest link." Sounds clichι, but based on multiple studies and various fields of research, this saying can ring true. Your business - no matter how small or large - is made by its employees. Trust us when we say, a little internal communications goes a long way.
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Free Download - You dont have to be a rock star to have a great video! By Kathryn Kates |
Inside Job: The Key to Internal Communications
You've heard it before, "you're only as strong as your weakest link." Sounds cliché, but based on multiple studies and various fields of research, this saying can ring true. Your business - no matter how small or large - is made by its employees. Trust us when we say, a little internal communications goes a long way.
The Smile Factor
According to an article by Shawn Achor, we reach our highest levels of intelligence and brain functioning while we are content. Apply this to your employees. A happier employee equals a more productive, intelligent and focussed employee. This can affect business results more than you think.
Service-Profit Chain
To prove the importance of employee engagement, let's look at the Service-Profit Chain. This theory directly links employee satisfaction to profits. After all, satisfied employees are more likely to engage in positive behaviour. This results in increased productivity, decreased absenteeism and lesser turnover. Of course, these actions drive positive results such as innovation and customer loyalty. What does this mean to you? Revenue.
Driving Satisfaction
So we've proved to you the significance of employee satisfaction. Now, let's look at how to achieve it. Communication between upper management and lower-level employees is essential. More importantly, however, is communicating the right way. Remember to use the following:
1. Simple language - Jargon interferes with the message you are trying to convey.
2. Stories and metaphors - Make people want to hear what you are saying.
3. Repetition - Repeat to engage memory.
4. Transparency - Honesty and openness build trust.
Finally, understand that behaviour is communication itself. Align what you say with what you do. Don't be afraid to go out of your way to communicate your message. Tell your employees you appreciate them; then throw a party. This enhances your credibility and drives your message home.
Bring in the PR
To develop an employee relations plan to achieve your business goals, bring in an external PR firm. Outsourcing this work will provide you with an outside view of employee engagement and corporate culture. Expect your PR partners to develop a communications plan complete with realistic tactics and workforce satisfaction measures.
Kathryn Kates can help you to develop a stellar internal communications plan. We invite you to check out our website, or join the Kathryn Kates Public Relations Facebook Fan Page. We would love to hear from you.
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Article Tags: employee satisfaction, internal communications, pr
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
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