Is PR Marketing? Is Marketing PR?
| Tweet |
|
Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
Public Relations is the most ambiguous term in the English language. Ask a person on the street, and they would say it's like advertising, promotions or selling. But is that really what PR is all about? Is it the same thing as marketing, or is it a separate entity? Here is what we can tell you: Marketing defined
The basic purpose of marketing is to provide value to the end-user of a product or service. This is done by positioning a brand a certain way and aligning each part of the marketing mix with this vision. The goal of marketing is to achieve sales. Simply put, marketing is about the product.
PR defined
PR is about building relationships with multiple stakeholders; the media, consumers, government and shareholders, to name a few. The goal of PR is not just to sell, but to raise awareness, change attitudes or influence behaviours. Simply put, PR is about the people.
PR + Marketing = What?
So how do PR and marketing work together?
· PR is an essential part of the promotional mix, and can be used as a low-budget marketing tool
· Marketing is part of PR in reaching a consumer audience
· PR and marketing together can effectively communicate your company's key messages
Really, the two go hand-in-hand, especially when it comes to putting the word out about your business.
Related Articles
Geek Marketing 101
Future Marketing kicks out the ancient marketing
Real Estate Marketing Strategies - Tips for Creating Success
5 Digital Marketing Advantages
How to fix sputtering marketing
Target Your Niche With Internet Marketing
M is for Marketing Strategy
The fastest way to get feedbacks from customers is now possible with text message marketing
Marketing - Art or Science?
Power Marketing Tips 01 Warning marketing can be fun
Mistakes of a Marketing Budget Strategy
Why A Strategic Marketing Plan Is Essential For Your Business
Why email marketing is the right answer for your business
Book Review: Web Marketing For Dummies
Commitment
Are you a Guerrilla
Fusion Marketing: Two Businesses Are Better Than One
Marketing Assessment
Sales VP's and Marketing VP's - Should the Roles be Combined?
Internet Marketing - A Matter of Balance
|
Free PDF Download You don’t have to be a rock star to have a great video! - By Kathryn Kates |
|
About the Author: Kathryn Kates Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website.   Making Your Event Count A PR CONCEPT BORN OUT OF THE RECESSION IS THERE A RIGHT TIME FOR PR Breaking Out the Ruler A Guide to Measuring PR Efforts Ethics is good business |
Related Forum Posts
Re: What is your Business?
Re: Let’s talk about the ways of marketing your products, servic
Glad to be a member! - We Consult businesses FREE!
Re: Should Evan add a "Social Media Marketing" category to the f
Kevin's Case Study #11 - A New Forum Category?
Share this article. Fund someone's dream.
Expert
Edward R. Kundahl
January 2013 Top 100 Twitter Users in Dallas, Texas
|
Howard Schultz Starbucks
|
Build A Healthy Corporate Culture
|
Things to look for with a photo on canvas
|
Do You Feel Like Quitting?
|
|
|
Like this page? PLEASE +1 it! |  |
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
You can't afford to let the knowledge leak out!
Time to Chuck a Sickie!
Environment and productivity at the office
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.