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KATHRYN KATES' PHILOSOPHY OF PUBLIC RELATIONS

Guest post by: Kathryn Kates

Article Overview: Four key elements to success in PR!

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KATHRYN KATES' PHILOSOPHY OF PUBLIC RELATIONS

1. Public Relations is not a nine-to-five profession. While it's crucial to pace oneself to avoid burnout, when involved in a campaign, one must "breathe" the product. A blasé effort results in a blasé campaign. 2. It is not enough to create an attention-drawing promotion. An "angle" needs to be packaged and presented to the media. The publicist must understand what makes a good accessible story. 3. Integrity is crucial. It is vital to develop a rapport with the media by being straightforward and honest. 4. Capturing media and public interest is accomplished by combining common sense with wild imagination. Public relations consultants need a creative feel for the whole picture, while at the same time, a constant concern for detail.

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Article Tags: burnout, common sense, effort results, imagination, integrity, profession, public interest, public relations consultants, publicist

About the Author: Kathryn Kates
RSS for Kathryn's articles - Visit Kathryn's website

Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences.  Telephone: 905-849-5639.

 



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