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PR and the Overworked Journalist
| Guest post by: Kathryn Kates |
Article Overview: Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
PR and the Overworked Journalist
We know you are busy. If you are successful, we know you work
hard. If you are trying to be
successful, we know you work even harder.
The importance of hard work is a constant motif in any success story,
and we know that sometimes you really want to be recognized for all that
effort.
As we have already discussed, public
relations is your vehicle to gaining the publicity you crave. With an intimate knowledge of what is
newsworthy, a PR professional will follow the channels necessary to put you on
the map. While this is standard
knowledge, what sometimes gets lost in all this is PR’s integral role in
connecting your company with the media.
You may be busy, but it is likely that journalists
are busier. Newsrooms are
shrinking and news coverage is growing, meaning these are some
overworked/caffeinated journalists you must rely on to get your story across.
So while it is important that your story be newsworthy, it has become
increasingly important that you make the
journalist’s life easier. To
do this, there are some rules that must be followed:
·
Know his/her
interests: Nothing makes a journalist angrier than being contacted about a
story that isn’t in his/her field or sector. Take the time to research journalists who deal with your
sector and topic.
·
Have a detailed
(but not too detailed pitch): Don’t make the journalist work to understand why
your piece is newsworthy, have a brief pitch that sets it out for them quick
and efficiently.
·
Give them what
they need: In the event that a
journalist is interested in your story, make sure you have everything they
need. Have media alerts, press
releases and hi-resolution images at your disposal for when your story gets a
bite
·
Be courteous and
kind: It may seem basic, but treat journalists with respect. They are hard workers just like you,
and simple acts of kindness could just make their day.
You are busy, and journalists are
busy. The best way for you to
liaison has always been and will always be through public relations. PR gets busy helping you both along,
and is integral in building beneficial links between your two worlds.
Ms. In-between
Dealing with journalists
The importance of having a media policy
Get the most from a media interview
The Press Release Format
Never say "no comment" to the media
Media survival tactics in an economic downturn
Why Is Contact Information So Important To Your Press Release?
Tips for dealing with the media
Press Releases - The Two Most Common Mistakes
Master the Art of Pitching your story to the Media
Key tips for managing a media interview
Using Twitter to pitch the media
Press Release Success Criteria - Is it Newsworthy?
Press Release Key Components: Who, What, When, Where and Why
Why your organization needs media interview skills training
How To Write The Ideal Press Release…
Hey, Maybe This Will Win An Award!
Successfully handling crisis communications
Business Ethics Lesson From An Unlikely Individual
Article Tags: building relationships, journalist, journalists, PR, pr, public relations, publicity
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   IS THERE A RIGHT TIME FOR PR Globalized World Globalized PR PR for the Promotional DIYers In a time of crisis PR is your greatest asset Has Social Media Killed Sports PR |
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