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The PR Light Bulb: Generating the Best Ideas
| Guest post by: Kathryn Kates |
Article Overview: When you own a small business, you always know what’s best. Decisions are on you. Operations are your kingdom. Customer service is your world. And PR, well that’s easy, right? Why would you need help? You know your business. The truth is; a little bit of external idea generation can go a long way.
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
The PR Light Bulb: Generating the Best Ideas
When you own a small business, you always know what's best. Decisions are on you. Operations are your kingdom. Customer service is your world. And PR, well that's easy, right? Why would you need help? You know your business. The truth is; a little bit of external idea generation can go a long way.
Anything You Can Do, I Can Do Better
As emotional human beings, we always think our own ideas work best. According to Dan Ariely, author and professor at Duke University, we sometimes become sensitively attached to our own thoughts. Think of the last time you were brainstorming in a group. You propose an idea. It gets shut down. Bob, to the left of you, comes up with a better solution. It gets accepted. You know it's a more thoughtful, intellectual idea. But all night, you think of how your own suggestion could have worked. It makes no sense, but it's a part of who we are.
Wisdom of the Crowd
Now think of the benefits of working in a group: more knowledge, different perspectives and various backgrounds of expertise. The wisdom of the crowd theory refers to just this. Collectively, we make better decisions than we can alone. Two heads are better than one. Take, for example, the classic "guess how many jellybeans are in this jar" game. Alone, no one individual often guesses correctly. But if you average the guesses from a large group, it comes scarily close to the right answer.
Putting Heads Together
Applying these concepts to your small business, it is definitely an asset to have an external PR team. You bring knowledge of your company; they bring knowledge of the public relations industry. Together, you can come up with a campaign that wins.
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Article Tags: customer service, public relations, small business
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   Has Social Media Killed Sports PR A PR CONCEPT BORN OUT OF THE RECESSION Ethics is good business In a time of crisis PR is your greatest asset How Integrated Should Your Online Presence Be |
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