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Why Promotion?
| Guest post by: Kathryn Kates |
Article Overview: Getting the word out is key to the bottom-line!
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
Why Promotion?
This is a story I have heard more than once. A company spends a whole lot of money on developing a product or setting up an office or store full of stuff and when it comes to branding, advertising, publicity and generally getting the word out to attract customers - the coffers are empty.
So, the business sits there...with the owner crossing fingers and hoping that what they are offering will be discovered, perhaps by some divine intervention. When starting a new venture, and planning your budget, it is smart business to budget for your promotional future, even if you have to start small and increase your promotional spending as your revenue increases. This will certainly help you stay in the business of choice and not be looking for a secondary job to be supporting your business because no one knows you have a business except your close friends.
When trying to figure out a promotional budget, ask around. Call a friend in business, meet with public relations firms, and read about promotion and see if you can do some self-promoting on your own.
A well thought out plan to spread the word about you and your business will speak volumes down the road and will make for easier driving.
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Article Tags: budget, close friends, coffers, divine intervention, fingers, money, nbsp, public relations firms, publicity, revenue increases, secondary job, smart business, whole lot
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   PR for the Promotional DIYers In a time of crisis PR is your greatest asset Is PR Marketing Is Marketing PR PR and the Overworked Journalist PR News You Can Use |
Related Forum Posts
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Re: How Not To Start A New Business
- Well, these guys these guys will not succeed at all. they need to have a way of doing things. First thing first, which market segment are they targeting? Or are they in the same segment the previous magazine was. They also need to understand the trends, currently people read online magazines so they need a website. After that they need to develop the marketing mix, which will guide them in their marketing activities. This marketing mix will be made of 4 Ps, which are Product, Place,Price and Promotion.
I will assume the magazine is the product, the first P, The Price is what is the role the price will play in the market, do they want premium price, or do they want to skim the market. The other P, they need to have, is the Place, this will help in having a strategy on where to place their magazines, this includes the websites, malls, newspaper stands etc. The final P they need to develop is the Promotion, this is the advertising , channels, websites, forums, blogs, name it. Once they have done that, they can sit down and wait for money to come but not without superior customer service, otherwise without all this, they are wasting their time and money.
Re: Your Gmail Account can be hacked!
- Very informative post , thats why i don't like to use free services for My own business , but still i'm using gmail for some Product Promotion and talking with Strangers And after reading your post i'm going to change my gmail setting right now , Thanks again for sharing
Re: Top Banner Help
- I’ll third that!!
Promotion is what the competition needs. The prizes on offer I think are more than enough to increase participation, it just needs to be promoted more on this site and other business related sites, I think I said in the past that I’ve been visiting this site for months and had even made 20 posts before I realized there was a prize up for grabs.
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