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You don’t have to be a rock star to have a great video!
| Guest post by: Kathryn Kates |
Article Overview: Smart businesses are seeing the value in producing promotional videos for their public relations needs
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Free Download - You don’t have to be a rock star to have a great video! By Kathryn Kates |
You don’t have to be a rock star to have a great video!
More
and more businesses are seeing the value in producing promotional
videos. A short video…minutes really, extolling what you and your
business can do, then posted on YouTube, linked to a website, or sent
out in an email, newsletter or press release, can garner you revenues
that should compensate you for your initial investment, sooner than
later.
Public
relations consultants working alongside video professionals will help
you craft a video that best reflects your brand and gets your key
messages out. Affordable videos can be produced often without
disrupting your business environment. Produced and directed well…you,
your product and company will shine.
When
thinking video, come prepared…have a budget in mind, figure out what
you want the public to know, this will help your public relations
consultant ensure that you target your audience clearly and concisely.
If you are able to provide artwork, including logos, or still
photos—your legwork can very well cut costs. If you plan to include an
interview portion in your video—make sure to delegate it to someone who
feels comfortable speaking in front of a camera, or spend the extra
bucks and hire an actor. You don’t want to sound like the used car
pitchmen on local TV.
Once you are
armed with your new video, your public relations consultant will assist
you in using this new promotional tool in the most effective way.
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About the Author: Kathryn Kates RSS for Kathryn's articles - Visit Kathryn's website Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences. Telephone: 905-849-5639.
Click here to visit Kathryn's website   How Integrated Should Your Online Presence Be A PR CONCEPT BORN OUT OF THE RECESSION PR and the Overworked Journalist PR for the Promotional DIYers PR is Painless Branding |
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- Great Post GT. I also read of pet rock that was sold few years ago. How can someone buy a rock and use it as Pet?
Re: Howdy! I am here!
- Welcome, April! You're gonna rock -- everyone here is so great, and I love your enthusiasm!
Is there anything we can do to help you on your journey?
Re: Does a New Company need a "Big" PR firm?
- I agree with SHri, it really depends on the target audience and how much service you really need.
if you are doing National campaign than you want a firm that has the National contacts. Lots of smaller companies dont have as many resources or connections.
Many firms are going to a pay for performance model which I think will do the PR and advertising industry good. no more $5000 retainers for sending out a couple of press releases - no matter how well written or targeted!
if they dont get picked up, they dont get paid.
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Re: What are the ways to start a business with a small capital?
- Blogger, wordpress and typepad are the most popular programs. I tend to stick with those because the kinks have all been worked out.
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Re: How can I promote my site?
- Hey,
ok with this I would say as the owner you would want to network with other artists, Facebook marketing i.e getting involved with other people would be great, Youtube video marketing, article writing, purchase advertising in related trade publications.
The message is so key when trying to get to your target market. How or why does your site benefit the end user, then put that into a message that acknowledges the problems these people have and presents your product (website in this case) as a great answer to their problems.
The way you deliver that message i.e Youtube, Facebook, articles, blooging, SEO will all be to a point irrelevant if you dont craft a proper message to these people and put it in terms of them
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