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Kathryn Kates Articles

Written by: Kathryn Kates

You don’t have to be a rock star to have a great video! - Click To Read Article
Smart businesses are seeing the value in producing promotional videos for their public relations needs

Ethics is good business - Click To Read Article
Corporate Social Responsibility (CSR) is great for developing a company's brand, but it is up to PR to demonstrate bottom line value.

PR News You Can Use - Click To Read Article
Some great tips about public relations.

Inside Job: The Key to Internal Communications - Click To Read Article
You've heard it before, "you're only as strong as your weakest link." Sounds cliché, but based on multiple studies and various fields of research, this saying can ring true. Your business - no matter how small or large - is made by its employees. Trust us when we say, a little internal communications goes a long way.

Breaking Out the Ruler: A Guide to Measuring PR Efforts - Click To Read Article
Key Messages. Strategies. Tactics. These are the first things that pop into our minds when generating a communications plan. We get so caught up in the creative ideas and unique twists that we forget to ask, "What did we achieve?" We would say the most critical part of a PR campaign is measurement.

The 10 Most Over-Publicized People of 2010! - Click To Read Article
The 10 Most Over-Publicized People of 2010 is a light-hearted look at celebrities who made it into the news for all the wrong reasons!

Communication isn’t a One-Way Street - Click To Read Article
To be an effective communicator, it is important to realize that communication is a two-way interaction.

Meaningful Message, Personalized PR - Click To Read Article
When it comes to Public Relations, effective firms create meaningful messages by tailoring them to their specific audiences

The PR Light Bulb: Generating the Best Ideas - Click To Read Article
When you own a small business, you always know what’s best. Decisions are on you. Operations are your kingdom. Customer service is your world. And PR, well that’s easy, right? Why would you need help? You know your business. The truth is; a little bit of external idea generation can go a long way.

PR and the Overworked Journalist - Click To Read Article
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.

Hit the ground running: The benefit of multi-city PR teams - Click To Read Article
When your PR plan covers multiple geographic regions, a multi-city PR team can really help. It's all about understanding the local PR landscape.

Don’t Read the News, Be the News! - Click To Read Article
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?

Choosing the Right PR Firm For You - Click To Read Article
Tips on how to choose the right Public Relations firm for you.

Don't Just Think PR, Do PR - Click To Read Article
It’s hard to make the decision about HOW to promote your business. With so many options, it’s easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don’t just think PR, do it!

Is PR Marketing? Is Marketing PR? - Click To Read Article
Public Relations is the most ambiguous term in the English language. Ask a person on the street, and they would say it's like advertising, promotions or selling. But is that really what PR is all about? Is it the same thing as marketing, or is it a separate entity? Here is what we can tell you.

PR is Painless Branding - Click To Read Article
Creation of a brand is the most powerful tool for a company. How can public relations help you build a brand?

In a time of crisis, PR is your greatest asset - Click To Read Article
In time's of crisis, rely on a public relations professional to guide your way to safety.

How Integrated Should Your Online Presence Be? - Click To Read Article
A professional online presence is a powerful tool. What should you include in your personal professional brand?

Globalized World, Globalized PR - Click To Read Article
In the Global Village of the 21st century, businesses and business professionals partner across countries and continents. What does this mean for public relations?

If people know it is PR, will it work? - Click To Read Article
The Public Relations policy is founded on honesty and transparency. Therefore, PR professionals can never disguise their work. But with public misconceptions about PR as "spin" if people know it is PR, will it work?

For Celebrity PR, The Grass is Sometimes Greener - Click To Read Article
It seems that every year celebrities are suffering from career threatening publicity. Perhaps the best way to fix this problem is for a PR change of scenery.

Has Social Media Killed Sports PR? - Click To Read Article
The professional athletes of today connect with their fans on social media platforms like never before. This places special challenges on professional communicators. Sports public relations must (and will) adapt to the new social media reality.

KATHRYN KATES' PHILOSOPHY OF PUBLIC RELATIONS - Click To Read Article
Four key elements to success in PR!

The 10 Most Over-Publicized People of 2009! - Click To Read Article
The 10 Most over-publicized people to grace the news this year according to Kathryn Kates.

Making Your Event Count! - Click To Read Article
Throwing an Event!

IS THERE A RIGHT TIME FOR PR? - Click To Read Article
At Kathryn Kates Public Relations we find the right time for PR is NOW!

Why Promotion? - Click To Read Article
Getting the word out is key to the bottom-line!

PR for the Promotional DIY'ers! - Click To Read Article
Promotional DIY'ers Need Help Too!

Handling Rejection from the Media! - Click To Read Article
Rejection means the media isn't interested in what you have to promote that day...there is always another day. Don't take rejection personally...it could be more about timing than anything else.

A PR CONCEPT BORN OUT OF THE RECESSION! - Click To Read Article
Can a business afford public relations during these recessionary times or can a business really not afford to have it?

SOCIAL MEDIA: THE NEW GOLDEN AGE OF COMMUNICATING! - Click To Read Article
Is social media the new golden age of communicating or the end of the golden rules of etiquette?

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About the Author: Kathryn Kates
RSS for Kathryn's articles - Visit Kathryn's website

Kathryn Kates, CEO of Kathryn Kates Public Relations a boutique agency based in Oakville, Ontario, Canada--catering to the North American market. Kathryn opened a full service PR firm and talent agency over 20 years ago, and later worked as a journalist and broadcaster. Today, Kathryn works on both sides of the communications spectrum...opening doors wherever she goes. Kathryn has a proven track record in public relations. She's shown her natural ability to create "buzz" by combining imaginative and innovative ideas with detail-oriented implementation. By effectively leveraging her extensive media, business and community contacts, Kathryn offers businesses results-oriented solutions to public relations. Kathryn has the capabilty to implement unique initiatives that significantly increase client awarness and image through the media. She's able to integrate media strategies with business issues - understanding the big picture while working with details. Kathryn has a positive, can-do attitudewith a strong sense of urgency and personal responsibility, and a talent for simplifying concepts and tailoring messages for specific audiences.  Telephone: 905-849-5639.

 



Click here to visit Kathryn's website Dashed Line

More from Kathryn Kates
Hit the ground running The benefit of multicity PR teams
In a time of crisis PR is your greatest asset
Is PR Marketing Is Marketing PR
Meaningful Message Personalized PR
Dont Read the News Be the News


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