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Jennifer Wezensky Articles

Guest post by: Jennifer Wezensky

Public Relations and Social Media - Click To Read Article
The time to get into social media is now. Social media has become an essential piece of a public relations campaign. Social media is a great opportunity to spread positive news about your company or organization.

Press Release Tips for Small Businesses - Click To Read Article
A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

News Angles that Attract Media Attention - Click To Read Article
One of the biggest challenges that new businesses face is standing out from the crowd. Business owners often don't know how to attract media attention because they don't know what makes news. This applies to print, online and broadcast media.

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About the Author: Jennifer Wezensky
RSS for Jennifer's articles - Visit Jennifer's website

I am a PR professional and journalist with more than 20 years of experience. I have written for newspapers and magazines for two decades while also working in the PR industry. I am an expert on small business PR and I believe in giving the business owner/entrepreneur some tools to enhance and implement elements of a campaign on their own. As president of JW Public Relations, I have created JW PR Toolkits, a complete do-it-yourself PR program for small business owners of all types.

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More from Jennifer Wezensky
News Angles that Attract Media Attention
Public Relations and Social Media
Press Release Tips for Small Businesses


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