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Brianna McKinney Articles

Guest post by: Brianna McKinney

Healthcare in a time of public engagement - Click To Read Article
With public health issues becoming progressively more personal and impossible to ignore, healthcare organizations must tap into the fact that each individual has multiple stakes in health so we can make people cognizant, appreciative, and inspired to act.

Prolonging your Fifteen Minutes of Fame - Click To Read Article
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.

Is Your Management Team Prepared to Talk to the Media? - Click To Read Article
Interacting with the media is a key responsibility of c-level management. It can either be a successful venture or an occupational hazard. Which direction it takes depends on how the executive team views the media’s attitude towards your company or industry, and how well-versed the team is on company messaging. Whether you love it or fear it, your executives will at some point have to engage with the media. How prepared is your team to talk to media and how do they feel about being spokespersons? Here we look at some of the myth based excuses that many executives use to excuse themselves from engaging with members of the media.

Referred by: http://www.penmanpr.com



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