PR for Free and P for a Free for All from PNPR Ltd.
PR for Free and P for a Free for All from PNPR Ltd.
PR for Free (Part 1)
On the face of it this was a stroke of PR genius. People’s TV Meets Lord of the Musicals, Meets X Factor, Meets Overnight Star.
In other words, How Do You Solve a Problem Like Maria? Remember? The prime-time BBC hit which set out to find a lead for Andrew Lloyd-Webber’s stage version of The Sound of Music, which opens in London in November.
6,000 wannabes were in the frame and his Lordship got a massive freebie of advance publicity in what some see as the longest, most lucrative advertisement ever staged on the BBC’s flagship channel. Which doesn’t take adverts…
Eight weeks and 56 million viewers later we had a winner in former call centre girl, Connie Fisher, 23, from Pembrokeshire. On the final night 2 million people telephoned in their vote.
A stroke of pure PR genius for the show, the BBC and Miss Fisher as the climax built over the weeks, surely! Or was it??
PR for Free for All (Part 2)
Suddenly and unexpectedly this Titanic of planning and foresight struck something in the night.
This time the iceberg was one Emma Williams, a professional West End singer who was to share the performances with the new darling of the people.
But when she heard she was getting just two out of the eight slots, she stormed out in a fit of the mega egos, as stars will, leaving red faces all round. His Lordship announced that Emma had ‘withdrawn her services’ and one was left wondering: did she think she’d been had?
Cynics suggested she was merely an insurance against no one being good enough to win the talent contest. Had or not, she’d certainly had enough, and the PR triumph backfired spectacularly with chuckling headlines the next day.
PR Tip of the Month
When planning very high profile events, be sure to assess all the risks realistically. And never underestimate human egos, especially when it comes to showbiz…
Copyright Paul Nathanson at PNPR Ltd.
Ends.
PR for Free and P for a Free for All from PNPR Ltd - To learn more about this author, visit Paul Nathanson's Website.
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Newsletter 1009 from PNPR Ltd
PR for Free (Part 1)
On the face of it this was a stroke of PR genius. People’s TV Meets Lord of the Musicals, Meets X Factor, Meets Overnight Star.
In other words, How Do You Solve a Problem Like Maria? Remember? The prime-time BBC hit which set out to find a lead for Andrew Lloyd-Webber’s stage version of The Sound of Music, which opens in London in November.
6,000 wannabes were in the frame and his Lordship got a massive freebie of advance publicity in what some see as the longest, most lucrative advertisement ever staged on the BBC’s flagship channel. Which doesn’t take adverts…
Eight weeks and 56 million viewers later we had a winner in former call centre girl, Connie Fisher, 23, from Pembrokeshire. On the final night 2 million people telephoned in their vote.
A stroke of pure PR genius for the show, the BBC and Miss Fisher as the climax built over the weeks, surely! Or was it??
PR for Free for All (Part 2)
Suddenly and unexpectedly this Titanic of planning and foresight struck something in the night.
This time the iceberg was one Emma Williams, a professional West End singer who was to share the performances with the new darling of the people.
But when she heard she was getting just two out of the eight slots, she stormed out in a fit of the mega egos, as stars will, leaving red faces all round. His Lordship announced that Emma had ‘withdrawn her services’ and one was left wondering: did she think she’d been had?
Cynics suggested she was merely an insurance against no one being good enough to win the talent contest. Had or not, she’d certainly had enough, and the PR triumph backfired spectacularly with chuckling headlines the next day.
PR Tip of the Month
When planning very high profile events, be sure to assess all the risks realistically. And never underestimate human egos, especially when it comes to showbiz…
Copyright Paul Nathanson at PNPR Ltd.
Ends.
PR for Free and P for a Free for All from PNPR Ltd - To learn more about this author, visit Paul Nathanson's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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