PR for Free and P for a Free for All from PNPR Ltd.
PR for Free and P for a Free for All from PNPR Ltd.
PR for Free (Part 1)
On the face of it this was a stroke of PR genius. People’s TV Meets Lord of the Musicals, Meets X Factor, Meets Overnight Star.
In other words, How Do You Solve a Problem Like Maria? Remember? The prime-time BBC hit which set out to find a lead for Andrew Lloyd-Webber’s stage version of The Sound of Music, which opens in London in November.
6,000 wannabes were in the frame and his Lordship got a massive freebie of advance publicity in what some see as the longest, most lucrative advertisement ever staged on the BBC’s flagship channel. Which doesn’t take adverts…
Eight weeks and 56 million viewers later we had a winner in former call centre girl, Connie Fisher, 23, from Pembrokeshire. On the final night 2 million people telephoned in their vote.
A stroke of pure PR genius for the show, the BBC and Miss Fisher as the climax built over the weeks, surely! Or was it??
PR for Free for All (Part 2)
Suddenly and unexpectedly this Titanic of planning and foresight struck something in the night.
This time the iceberg was one Emma Williams, a professional West End singer who was to share the performances with the new darling of the people.
But when she heard she was getting just two out of the eight slots, she stormed out in a fit of the mega egos, as stars will, leaving red faces all round. His Lordship announced that Emma had ‘withdrawn her services’ and one was left wondering: did she think she’d been had?
Cynics suggested she was merely an insurance against no one being good enough to win the talent contest. Had or not, she’d certainly had enough, and the PR triumph backfired spectacularly with chuckling headlines the next day.
PR Tip of the Month
When planning very high profile events, be sure to assess all the risks realistically. And never underestimate human egos, especially when it comes to showbiz…
Copyright Paul Nathanson at PNPR Ltd.
Ends.
PR for Free and P for a Free for All from PNPR Ltd - To learn more about this author, visit Paul Nathanson's Website.
Like this article? Share it with your friends
Newsletter 1009 from PNPR Ltd
PR for Free (Part 1)
On the face of it this was a stroke of PR genius. People’s TV Meets Lord of the Musicals, Meets X Factor, Meets Overnight Star.
In other words, How Do You Solve a Problem Like Maria? Remember? The prime-time BBC hit which set out to find a lead for Andrew Lloyd-Webber’s stage version of The Sound of Music, which opens in London in November.
6,000 wannabes were in the frame and his Lordship got a massive freebie of advance publicity in what some see as the longest, most lucrative advertisement ever staged on the BBC’s flagship channel. Which doesn’t take adverts…
Eight weeks and 56 million viewers later we had a winner in former call centre girl, Connie Fisher, 23, from Pembrokeshire. On the final night 2 million people telephoned in their vote.
A stroke of pure PR genius for the show, the BBC and Miss Fisher as the climax built over the weeks, surely! Or was it??
PR for Free for All (Part 2)
Suddenly and unexpectedly this Titanic of planning and foresight struck something in the night.
This time the iceberg was one Emma Williams, a professional West End singer who was to share the performances with the new darling of the people.
But when she heard she was getting just two out of the eight slots, she stormed out in a fit of the mega egos, as stars will, leaving red faces all round. His Lordship announced that Emma had ‘withdrawn her services’ and one was left wondering: did she think she’d been had?
Cynics suggested she was merely an insurance against no one being good enough to win the talent contest. Had or not, she’d certainly had enough, and the PR triumph backfired spectacularly with chuckling headlines the next day.
PR Tip of the Month
When planning very high profile events, be sure to assess all the risks realistically. And never underestimate human egos, especially when it comes to showbiz…
Copyright Paul Nathanson at PNPR Ltd.
Ends.
PR for Free and P for a Free for All from PNPR Ltd - To learn more about this author, visit Paul Nathanson's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Paul's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 SEO Made Easy Free Marketing Plan Template Increase Sales Breakdown, Breakthrough Pump Up Your Calendar |
|
 | ||
 |
Top 50 Business Plans
Top Business Plan Blogs | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||