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Guest post by: Keredy Stott Become an Author

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You've looked at Twitter and you understand how it works but now that you've made the decision to open an account for your business, you've realised that you're not sure how best to set up a profile. Changes can be made but it's best to get it right from the beginning because it can mean the difference between a user wanting to follow you or not. Any business can follow these easy tips to create a profile and start tweeting.

When you sign up to Twitter you need to choose a ‘username', which will create the unique URL for your public profile. For example, punchcomms becomes twitter.com/punchcomms and @punchcomms when the account is being addressed in a tweet. You can alter your username at any time without affecting your existing tweets, @replies, direct messages, or other data. However, this is not recommended or you will need to let all your followers know about the change if you want to continue receiving messages with the new user name. The name of your business might not be available so choose your username cautiously and be very careful when pushing multiple words together; you don't want to spell out any new or inappropriate words, or for it to be difficult to make out what your company is called. Adding numbers can appear unprofessional, even if they mean something to you, so try using hyphens, underscores or capitals. For example, punch-comms, punch_comms or PunchComms but not punchcomms34. Your ‘name' doesn't have to be the name of the person signing up, it can be a replication of your username or be entered as your company name. To add personality to your business, why not introduce the primary tweeter, for example, ‘Keredy - Manager'.

Your company logo is the most obvious profile picture choice but to add a personal touch, the person doing the tweeting could be photographed with the logo in the background. A team picture or a photo showing your business premises are other options - you can be as creative as you want if it suits your business. Pre-designed background themes are available to choose or you can customise it with an image of your choice, such as your logo or a specially created picture that is appropriate for the dimensions of the page. If your profile looks unprofessional, too busy or doesn't reflect your business then it might turn people off from following you.

Your bio should be drafted first and carefully thought out as you only have 160 characters to sum up your business offering but without sounding too dull. The bio is especially important if you intend to reach out and follow members of your target audience as a way of getting them to follow you back; users will make a decision on whether to follow you in a matter of seconds and if your bio lets you down, many people won't bother scrolling down to look at your tweet content. Other elements you might wish to include in your bio space include a personable snippet about the person tweeting, for example ‘Keredy is an Account Manager who loves herbal tea and cake' or the type of content you will be offering, such as, ‘opinions and top tips from a leading UK social media agency'.

Before any business starts creating a new Twitter profile, it should think carefully about its username, name, picture, background and, perhaps most importantly, bio options. Discuss your ideas with others in the company and utilise staff who may already be an everyday user of twitter.com so you can make sure your company profile is the best it can be.

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Referred by: http://www.punchcomms.com

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