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Keep your website content fresh with a blog – 5 tips on where to find topic ideas

Guest post by: Keredy Stott

Article Overview: One of the key aspects that Google’s algorithms look for when deciding which websites to deliver in a search result is fresh content. However, when you have to write one or two pieces of content a week it can be difficult to know where to start. Here are a few tips about where to find ideas for content.

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Keep your website content fresh with a blog – 5 tips on where to find topic ideas

One of the key aspects that Google’s algorithms look for when deciding which websites to deliver in a search result is fresh content. Many businesses choose to incorporate a blog in to their website as a way of making sure it has something new for Google to index on a weekly basis. Additionally, blog posts can attract people to link to them via social media, from other websites or through virally spread emails – make sure they are full of attention-grabbing and interesting information and are also useful to customers, clients or other professionals in the same industry. However, when you have to write one or two pieces of content a week it can be difficult to know where to start. Here are a few tips about where to find ideas for content – 1.Your office. Not all companies like their day to day business being written about on the web but giving staff the opportunity to write is often brings a personal touch to a blog. External people might not link to the content but you can encourage staff to share it with their friends and contacts through social media 2.Other blogs. Look for other blogs in the same industry and see what they are talking about - you might want to agree or disagree with their opinion. To create a rounded argument, link to the post that has inspired you and also to other sites that may back up your argument. Visit Technorati to find blogs you may want to follow 3.Google News. Try some searches related to your business and see what news has been released around the world. Not only could this give you an idea about a blog topic but it could also give you an idea for your own PR or insights into some of your competitors 4.Social Media. If your business has a Facebook or Twitter account, take advantage of what’s hot in the world of social networking. This could be a trending topic that is related to your business on Twitter or a change to the way Facebook works, for example its new message service, and how this might affect the way you use the site 5.Article sites. You’re reading this article now so maybe it will inspire you to write your own blog topic ideas and use them in a blog post. Search through EvanCarmichael Articles and other similar sites for opinions and ideas you might not have considered.

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Home > Public-Relations > Keredy Stott > Keep your website content fresh with a blog 5 tips on where to find topic ideas >
Article Tags: blog posts, digital PR, SEO, SEO agency, website content
Referred by: http://www.punchcomms.com

About the Author: Keredy Stott
RSS for Keredy's articles - Visit Keredy's website

Keredy is a Senior Account Manager at boutique agency, Punch Communications. She has a wide range of PR, communications and events coordination experience, including social media and SEO activity. Punch is a UK based, search, social media and PR agency with the skill set, reach and client base of a global agency. To find out more about digital PR and Punch's integrated services, please visit punchcomms.com or call the team on +44 (0)1858 411600.

Click here to visit Keredy's website
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Related Forum Posts
Re: Traffic! How do you get it? Re: Traffic! How do you get it? - [quote="lisa":o20s9ktr]The most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it. Creating content that is helpful and useful. Simply cobbling together information from another website will not generate traffic. Keep it fresh. For repeat visits, it is crucial to provide regular updates to the website, especially in frequently viewed zones. Add fresh content every few days if possible; at a minimum, weekly.[/quote:o20s9ktr] This is very true lisa. The more valuable your content is, the more reason people will have to visit your site. I've noticed in the past couple of weeks, that by blog posting once every 3 days instead of once every 5 or 7 days has increased the number of comments I receive, mostly from repeat visitors. So I'm going to tweak my posting frequency and hopefully find the optimal time frame.
Re: Tactics for Blog Traffic Re: Tactics for Blog Traffic - I think also by posting to your blog at least 3-4 times a week, the search engines will favor your blog more one they catch on that there is constantly new fresh content available there. So keep updating your blog on a regular basis this is a big help. MichelleJ
Content is KING Content is KING - If you are looking to get higher rankings in search engines as well as more visitors to your website always ensure your website contains a lot of useful and interesting content. The best way to do this is to write extensively about 1 topic on a webpage while ensuring it contains as many relevant words (to the main topic) as possible. Search engines typically favour larger webpages with more content (and inbound links) and will index as many webpages as it can find throughout your website therefore allowing more channels of access to potential website visitors. It can also take a while to write many in depth webpages but if you have a weekly plan of creating 2 new webpages a week for 10 weeks you will see the benefits (search engine rankings, increased visitors) within 12 - 15 weeks.
Re: Quick Ways To Utilize SEO Effectively Re: Quick Ways To Utilize SEO Effectively - [quote="Carol Aston":fybrn2qt]There are many different types of content: blog content, website content, newsletter content, audio & video content, the list can be endless. I'll just list 10 types of website content here: * Index/Introduction * Product Descriptions * Testimonials * Reviews * Resources * How-to Information * Downloads * Contact Information * Navigation/Site Map About/Company Info Anchor text as the others have said is the hyperlinked words on a web page - the words you click on when you click a link. Anchor text is important because it tells the search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here", which is not the phrase you want to rank highly for, the text you need to use is a keyword that you have chosen for your website, blog or article. Take care, Carol[/quote:fybrn2qt] This is a great topic and useful to anyone who runs a business on the internet. Carol as always your advice is excellent. As far as I know, it is important to use your main keywords as anchor text which lead back to your website or blog, because that is ultimately where you want your readers to go. MichelleJ
Re: Alexa Ranking Goals Re: Alexa Ranking Goals - Hi Michelle, You are certainly on track to get to 350,000 by New Year's Eve! Do you use an article submission service such as SubmitYourArticle.com, or do you post articles to article directories manually? Or are you simply posting articles to your website plus fresh content to your blog? DH


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