|
|
Like this article? PLEASE +1 it! |  |
|
Keyword Forms That Must Be Considered For SEO – Part 1
| Guest post by: Keredy Stott |
Article Overview: When approaching search engine optimisation, the first task is to decide on the most appropriate keywords for your business. In order to come to a conclusion about the best and most relevant keywords, so that they can be applied to the company's website and a SEO campaign, research must be undertaken on an initial list of potential terms, which includes looking at traffic volumes. Punch Communications ensures any research holistically captures as many options as possible in preliminary lists so here is the first of two articles offering some tips on keyword forms from the leading agency.
 |
Free Download - How to Prepare Your Website for Search Engine Optimisation By Keredy Stott |
Keyword Forms That Must Be Considered For SEO – Part 1
When approaching search engine optimisation, the first task is to decide on the most appropriate keywords for your business. In order to come to a conclusion about the best and most relevant keywords, so that they can be applied to the company's website and a SEO campaign, research must be undertaken on an initial list of potential terms, which includes looking at traffic volumes. Punch Communications ensures any research holistically captures as many options as possible in preliminary lists so here is the first of two articles offering some tips on keyword forms from the leading agency:
Consider singular and plural keywords
Investigate both singular and plural terms to find out which is being searched for most frequently by people, such as ‘SEO agency' versus ‘SEO agencies'. Of course, an element of common sense can be applied for some keywords or phrases and through a large amount of research undertaken across a wide range of sectors, Punch has found singular terms are used more commonly than the equivalent plural in product searches, for example ‘smartphone' and not ‘smartphones'. Examine all the possibilities on a case by case basis and you may even decide it is as equally important for your business to optimise for both the singular and the plural on a specific term.
Research both branded and generic keywords
Branded and standard product keywords can be as important to consider as generic terms; let's take a cheese supplier as an example. Singular, generic terms that may be considered are ‘cheese supplier', ‘speciality cheese supplier' and ‘Italian cheese supplier' but a larger amount of people could be searching for ‘Parmesan supplier' or ‘Gorgonzola supplier'. Similarly, a computer repair shop may find traffic volumes are higher for certain makes and models, such as ‘Toshiba laptop repair' or ‘Toshiba C660-19E repair'. Again, you may wish to optimise a mixture of branded and generic keywords, helping to give the wide range of searchers the opportunity to select the most relevant search engine result to them.
Although you may think you know what your potential customers will use to try and find your type of business in a search engine, most likely based upon your search habits, it is important to consider all options in the first stage of research. Look out for my next article that will look at long and short-tail keywords and double meanings.
How many keywords per Ad Group?
Keyword Research is the Pulse of all Online Marketing
Linkbuilding Secrets Revealed - Finding Dofollow High Pagerank
How to Get Listed in Yahoo and Google
SEO Success - Keyword Placement
SEO Success - Embedding Keywords
The Value of Keywords
Why Keywords Are Critical To Your Copywriting
Importance of keyword density
When Search Engines Get Fooled
SEO - Does Buying A Keyword Rich Domain Will Increase Your SE Ranking?
Best Keyword Research Training
How to Dominate Keyword Search Using Google Keyword Search Tool
6 Tips – Guaranteed to Increase your Search Engine Ranking
How to get the most out of SEO by using your keywords more effectively
Long and Short- Tailed Keywords
Search Engine Optimization (SEO) Density
Reciprocal Links Are Still Not Dead
Getting Ranked In Google For Your Company URL or Name - WHY?
Article Marketing: Getting the Most out of your Marketing Efforts
Referred by: http://www.punchcomms.com
|
About the Author: Keredy Stott RSS for Keredy's articles - Visit Keredy's website Click here to visit Keredy's website   Responding to social media enquires understanding the basics Keyword Forms That Must Be Considered For SEO Part 1 How To Get Your Business Tweeting The Basics of Setting Up a Twitter Profile Keyword Forms That Must Be Considered For SEO Part 2 Social Media Complaints Are Rare But How Should You Deal With Them When They Occur |
Related Forum Posts
Re: Keyword Selection
- Hi All,
Very interesting topic of discussion!
Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection.
Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies
- I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research.
A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are.
Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Patent information
- I'm also interested in Part 2. Thanks.
Re: New SEO Tool from WordStream
- Looks like a new one. Need to explore for its intuitiveness.
I use IBP and Keyword elite.
Thanks
Robert
Patent Process
- Interesting to hear your experiences with the patent process - what's Part 2?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Making Money Blogging Can Be Tons Of Fun 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
THE “SECRET RECIPES” OF LEADERSHIP
Here's a great ROI
Avoid Burnout: Do the Limbo Regularly
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.