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The World Wide Web doesn’t shut down for a Christmas break so should you?
| Guest post by: Keredy Stott |
Article Overview: Everybody who celebrates Christmas likes to have a rest and many companies shut down for a few days, giving staff a well earned break. Certain industries, such as retail, have never been able to afford that luxury and with the advent of the digital age, online PR, social media engagement and search engine optimisation, a leading UK agency suggests no business should cease all communication for days on end, even if it is a holiday. If staff are able to spare just fifteen minutes per day during their time off it could make a big difference to your business - here are some scheduling tips to follow.
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The World Wide Web doesn’t shut down for a Christmas break so should you?
Everybody who celebrates Christmas likes to have a rest and many companies shut down for a few days, giving staff a well earned break. Certain industries, such as retail, have never been able to afford that luxury and with the advent of the digital age, online PR, social media engagement and search engine optimisation, a leading UK agency suggests no business should cease all communication for days on end, even if it is a holiday. If staff are able to spare just fifteen minutes per day during their time off it could make a big difference to your business - here are some scheduling tips to follow.
Social Media
People won't stop logging onto social media sites over the holiday; in fact, it's not a silly assumption to think there will be more action than usual on the networks due to users not being at work. People will be sending season's greetings, sharing holiday photos and looking for ways to keep themselves from getting bored.
Ensure you continue to regularly post to platforms, such as Facebook and Twitter because your audience may have even more time than usual to engage. Depending on the type of business you might especially want to let your follows know about a sale or if you're in the UK, are you freezing VAT in January? Ask staff if they can take responsibility for a day each and then schedule times in advance, that way the person in question can make arrangements to have access to the internet at particular times without feeling like they have to spend the whole day working.
Blogging
If your website contains a blog as a way of keeping its content fresh for search engine optimisation purposes, then you know Google won't be taking a holiday. For the same reason as above, there could potentially be more people searching for more things whilst they are on annual leave so try and take the time to keep up with posts, even if they're short and sweet.
Ask staff to write content in advance and create a schedule detailing which posts should be published on which day. If one person looks after the blog then they might be best placed to upload the posts or ask the individual writers to do it themselves when they have a moment during the planned days.
PR
Journalists can find themselves very short of news just before and over Christmas so use the opportunity wisely and release some news. Even better, do you have any stories that the media will be able to use that are related to Christmas trends, winter weather or anything feel-good or festive and quirky?
Ask relevant staff to find out from target journalists what their schedules are in the run up to and over Christmas to understand what they might be looking for and when that might be. A couple of telephone calls and emails to the media each day might be just what's needed to obtain a great piece of coverage when your competitors have taken the day off to relax. Also if you keep one eye on the local, national and online media when others are napping a story may come up that you can capitalise on.
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Referred by: http://www.punchcomms.com
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About the Author: Keredy Stott RSS for Keredy's articles - Visit Keredy's website Click here to visit Keredy's website   Responding to social media enquires understanding the basics Keyword Forms That Must Be Considered For SEO Part 2 Top Tips On Approaching A Journalist With A Story Social Media Complaints Are Rare But How Should You Deal With Them When They Occur Keyword Forms That Must Be Considered For SEO Part 1 |
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Re: Moderators on vacation
- Off on my Christmas holidays with my family later today! Actually, we are flying to England and have been watching BBC World News reports about Heathrow struggling to cope with the snow... Hope the trains manage to run on Christmas Eve...
I probably won't appear on the forum very often until around 5th January, DV...
Merry Christmas and a Happy New Year everybody!
David H
Re: Facebook Closing March 15: Really?
- Noooooooooooooo way!!!! I wouldn't believe that for a single second. There's absolutely no way they are just going to shut down. Even if Zuckerberg (and others) was stressed out and tired of it, or whatever, he's not dumb enough to just shut it down. He would sell it for billions of dollars and then go retire on his own tropical island somewhere. I don't think he could simply shut it down even if he wanted to at this point.
Re: Ideas For Business
- Thanks everyone for participating on our little business conquest!
Me and Stas will be taking a break for the holidays,
and I'd just like to wish everyone happy holidays, Merry Christmas and a happy new year!=]
We will update you all on any new updates with our sales after the break.
Merry Christmas everyone!
- I'm just waiting for my son to wake up to start our Christmas traditions and I wanted to drop a quick note here to thank everyone for your support of the forums. We've have an exciting year and hopefully we can reach and help even more entrepreneurs in 2011!
I hope you enjoy your families and have a fantastic holiday break... and then get ready to kick some butt with your business in 2011!
Merry Christmas everyone!
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