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Keredy Stott Articles

Guest post by: Keredy Stott

How to Prepare Your Website for Search Engine Optimisation - Click To Read Article
Preparing your website so that search engines, such as Google, can efficiently crawl its web pages is essential - here is some guidance for search engine optimisation (SEO) purposes, therefore helping it appear towards the top of the Google rankings.

Responding to social media enquires – understanding the basics - Click To Read Article
Punch Communications, recognises the importance of acknowledging and responding to social media queries in an effective and timely manner and has provided a number of handling suggestions for businesses.

Top Tips On Approaching A Journalist With A Story - Click To Read Article
Over the years it has become increasingly difficult to catch the eye of national journalists and those reporters working on busy consumer and trade magazines, mainly due to the pressures placed upon their time and the growing amount of press releases they are sent. If you do manage to contact them on the phone, you have just a few moments to grab their attention with your story and even then they will often tell you to email them the details. Here are a few top tips from leading UK PR company, Punch Communications, for the next time you want to sell your business to the media.

Keyword Forms That Must Be Considered For SEO – Part 2 - Click To Read Article
In the article that I posted last week, Punch Communications offered some advice from its wealth of keyword research experience; businesses should consider singular and plural keywords as well as both branded and generic ones when creating an initial list of potentials terms to optimise. This week I will continue with more suggestions on the types of keywords and the traffic volumes you may wish to investigate.

Keyword Forms That Must Be Considered For SEO – Part 1 - Click To Read Article
When approaching search engine optimisation, the first task is to decide on the most appropriate keywords for your business. In order to come to a conclusion about the best and most relevant keywords, so that they can be applied to the company's website and a SEO campaign, research must be undertaken on an initial list of potential terms, which includes looking at traffic volumes. Punch Communications ensures any research holistically captures as many options as possible in preliminary lists so here is the first of two articles offering some tips on keyword forms from the leading agency.

How To Get Your Business Tweeting – The Basics of Setting Up a Twitter Profile - Click To Read Article
You've looked at Twitter and you understand how it works but now that you've made the decision to open an account for your business, you've realised that you're not sure how best to set up a profile. Changes can be made but it's best to get it right from the beginning because it can mean the difference between a user wanting to follow you or not. Any business can follow these easy tips to create a profile and start tweeting.

Social Media Complaints Are Rare But How Should You Deal With Them When They Occur? - Click To Read Article
Although following a brand on social networks like Facebook or Twitter is now commonplace across the world, last week it was widely reported that very few customers make complaints to these companies through the social channels that are available. According to the research by the IAB and Lightspeed Research, just 2% complain via Twitter and 7% via Facebook but Punch Communications, which advises on and executes social media strategies for businesses, believes this small number can potentially be very damaging. Here are some suggestions on how to deal with complaints via Facebook.

What Motivates Facebook Users To ‘Like’ A Brand’s Page? - Click To Read Article
The primary target for companies who have a presence on Facebook is to continually acquire new fans. It is hoped that through engagement with these followers, their friends may also be tempted to like the brand and all of the hard work will result in uplift in sales of the business' product or service. However, why do people choose to ‘like' a particular brand and how do you encourage Facebook users to follow your page? One of the UK's leading social media agencies, Punch Comms, has looked at some recent research and compiled the following advice to assist companies to develop a strategy for fan acquisition.

The World Wide Web doesn’t shut down for a Christmas break so should you? - Click To Read Article
Everybody who celebrates Christmas likes to have a rest and many companies shut down for a few days, giving staff a well earned break. Certain industries, such as retail, have never been able to afford that luxury and with the advent of the digital age, online PR, social media engagement and search engine optimisation, a leading UK agency suggests no business should cease all communication for days on end, even if it is a holiday. If staff are able to spare just fifteen minutes per day during their time off it could make a big difference to your business - here are some scheduling tips to follow.

Keep your website content fresh with a blog – 5 tips on where to find topic ideas - Click To Read Article
One of the key aspects that Google’s algorithms look for when deciding which websites to deliver in a search result is fresh content. However, when you have to write one or two pieces of content a week it can be difficult to know where to start. Here are a few tips about where to find ideas for content.

Referred by: http://www.punchcomms.com



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