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Justin McKeown Articles

Guest post by: Justin McKeown

Want a career in PR? - Click To Read Article
Five points to consider if you want to develop a successful career in public relations (PR).

Who cares about PR? - Click To Read Article
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Why PR is a necessity for your organisation - Click To Read Article
Every business, no matter how large or small, ultimately depends on its reputation for survival and success.

PR Leading The Way To Better Reputation - Click To Read Article
Every business, no matter how large or small, ultimately depends on its reputation for survival and success. You should be asking what PR means for your company. What should you be doing to manage and enhance your reputation amongst your key audiences?

Unravelling CSR from Spin - Click To Read Article
Corporate Social Responsibility (CSR) is more ‘need to do' than ‘nice to do', but unless responsible behaviour and stakeholder dialogue are embedded in corporate culture and drive organisational decision making, neither the company nor its stakeholders will see the true benefits.

Crisis Management - The Essentials - Click To Read Article
Protecting your reputation - your most valuable business asset - during a crisis is a major concern. But how do you go about it?

Guesses aren't good enough... Evaluating PR - Click To Read Article
Organisations, whether they are small businesses, not-for-profit bodies, public sector organisations or large corporations, need to have evidence that their PR function is making a real impact. They need to see that they are getting good value for the money they are investing. But it isn't easy and many businesses and practitioners won't know where to start.

Cause and effect - the value of cause-related marketing - Click To Read Article
When correctly executed, cause-related marketing delivers business benefits and social benefits for corporate and charity partners at the same time. Let's get this straight - CRM is not philanthropy, nor is it altruism. It is consumer-led and market driven.

Key Points To Consider When Managing A Crisis - Click To Read Article
Any business can find itself, without warning, having to deal with a crisis or issue. Such situations can have far reaching and long lasting detrimental effects, if not dealt with in the most efficient and controlled manner, deflecting as much negative response as possible. The process by which a company handles such situations is commonly known as crisis or issues management. Every organisation should have a procedure that is documented and established that is activated either as soon as a crisis occurs, or whenever possible, in advance of an issue or crisis arising.





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