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Does a picture really tell a thousand stories?
| Guest post by: Georgina Dunkley |
Article Overview: When it comes to PR the importance of having a good image to support your story is often underestimated so when gauging what’s needed and how it should look, how do you decide when to blow the budget on a professional or instead settle for a DIY job?
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Free Download - A Guide to Successful Blogger Relations By Georgina Dunkley |
Does a picture really tell a thousand stories?
When it comes to PR the importance of having a good image to support your story is often underestimated so when gauging what's needed and how it should look, how do you decide when to blow the budget on a professional or instead settle for a DIY job?
Below I have compiled a list of top tips for getting the right shot for the story, without breaking the bank:
Starting out - this is the time to make your big investment. Any business operation no matter how big or small needs to maintain an air of professionalism and credibility and unsuitable imagery is a sure fire way to devalue your product or offering. Arrange for one big photoshoot to take place and plan well for it, encourage all necessary personnel to attend to get studio head and shoulder shots in addition to a range of not-so-corporate images. If concentrating on product photography schedule ahead for the year and think about seasonal variations that you may need. Include a range of landscape and portrait snaps and consider the usage of the shots - in addition to PR, could they be used for marketing literature or your website?
Ad hoc imagery - sometimes you don't even need to shell out for your own photography to be taken if your story is supporting an event, survey or awareness campaign. You could potentially buy a stock image which is specific enough to support your story but generic enough to be purchased from a photo-library. There are tons of libraries to choose from including some of the more famous like Getty images or if it is a regional focus, the photography department of a local authority or newspaper could help? They may even waive a fee for a namecheck.
Staff appointments and promotions - telling your trade-specific media or the local newspaper about a new member of staff joining is always a great story to share and usually there are a number of ‘people-on-the-move' platforms that use them, so an image normally leads this type of story. In this instance, especially if you are getting just one shot, it may be more beneficial to ask someone with a creative eye to take the picture with a digital camera and then issue the story with the best jpeg.
It doesn't have to cost the earth - if you know that you really need a shot that is strong and will be used, which most of the time you do, then it doesn't have to be expensive. One tactic I often employ is to call the local newspaper and ask to speak to the picture editor. Then once you get through ask if any of the photographers are available for an hour to do a freelance job for you. More often than not they are good, hence why they work for a newspaper, and most importantly, have reasonable freelance rates. Just agree the cost beforehand and ensure the job happens in the agreed time.
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About the Author: Georgina Dunkley RSS for Georgina's articles - Visit Georgina's website Click here to visit Georgina's website   Social media integration essential to boost bottom line sales Useful PR tips for startups Does a picture really tell a thousand stories Successfully Launching a Consumer Product or Business Jumping on the bandwagon how being reactive can help profile your business part two |
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Would you have an online portfolio for visitors and members of this community to preview? Being able to see your work first may help in getting an investor interested, especially since you're asking for such a large sum of money.
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I confess I'm always surprised when people come to these forums (and others) and say stuff like this, but never provide a URL to a website where we can look at what they're doing! Isn't that just common sense?
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