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From envelope stuffing to Tweeting – the ever-changing face of the PR industry
| Guest post by: Georgina Dunkley |
Article Overview: When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening’s post – timings and embargoes were a lot less relaxed when compared with the industry in 2011.
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From envelope stuffing to Tweeting – the ever-changing face of the PR industry
When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening's post - timings and embargoes were a lot less relaxed when compared with the industry in 2011.
Now, nearly 10 years on and so much has changed. Everything is sent by email, imagery is required in jpeg format and we are all building and maintaining relationships with clients and journalists through Skype, Twitter and Facebook. News is breaking in real time online, not once the morning post has arrived. It all begs the question, 10 years from now, how will it all have changed again?
Looking to the current calibre of graduates coming out of our universities it is refreshing to see that they are very adept at using social media and many are familiar with writing and posting blogs. When it comes to airing their views they understand the importance of sharing content and are happy to whip up a short film on YouTube.
Great, but does this passion for technology marry with a creative flair to develop and execute a PR campaign, effectively pitch to the national media and organise a stunt or launch? Or 10 years from now, will that even matter?
GenerationX is being continually blasted in the media for its misuse of the English language and social inadequacies and in an industry where writing and perfect execution are of paramount importance, are they being set up for a fall or will the industry simply find a way of reworking to fit our PR practitioners of tomorrow?
Whatever happens, it will certainly be compulsive viewing especially from my ringside seats. But as I neither sit in the old skool camp or GenerationX, I intend to keep learning from new technological advances while remembering what makes a good story.
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About the Author: Georgina Dunkley RSS for Georgina's articles - Visit Georgina's website Click here to visit Georgina's website   Social media integration essential for effective PR From envelope stuffing to Tweeting the everchanging face of the PR industry Jumping on the bandwagon how being reactive can help profile your business part two Jumping on the bandwagon how being reactive can help profile your business part one Considered and planned PR equals better results |
Related Forum Posts
All work and no play..
- Let us enjoy this business joke to end 2009
A dying Business Man
A businessman on his deathbed called his friend and said, "Bill, I want you to promise me that when I die you will have my remains cremated."
"And what," his friend asked, "do you want me to do with your ashes?"
The businessman said, "Just put them in an envelope and mail them to the Internal Revenue Service. Write on the envelope, "Now, you have everything."
Re: Who are the best entrepreneurs to follow on Twitter?
- I've got to start Tweeting so I can figure out what you're all talking about. I feel out of the loop. Wish I had more time.
mail yourself the idea...
- As trivial as it sounds, my husband said that to help protect your ideas from being stolen, aside from copywrite/ trademark (which you should do first) you should place your ideas, its actual plans and how you came up with the idea (what led you to think of the idea) in writing and mail yourself several copies in a very well sealed envelope (x-tra glue it if you have to) so it's postmarked with a date. NEVER open the envelopes when they arrive and put them in a safe place. Give one to your lawyer to keep on file for you too!
If necessary, in a court of law a judge can hold and view the envelope and determine that it appears that it was never opened and then it can be opened by the court, and it's contents (if nothing else) will show how you arrived at the idea, its origianl plans and the date you came up with it, that pretty much proves you came up with the idea way before the other person.
Re: Hello From England
- Hi Brigitte,
Welcome to the forum. I look forward to your input.
I agree with your comment about interacting with clients face-to-face. In my case, I am a freelance English language instructor and want to maintain "face-to-face" classes even while developing online businesses.
By the way, what's the weather like in England at the moment? I'll be flying to England for Christmas. (Thank goodness I didn't book a BA flight!!)
Merry Christmas!
David H
Re: Need suggestions on domain name registration.
- Hi Mr. Ven,
I agree with everyone, hyphen or no hypen does not matter. But a suggestion for you is:
1. Register a domain name for your company that is based more on branding than stuffing a keyword in there.
2. If you want to register a domain name with your keywords stuffed in there use it for a blog, no one will mind and it will work great in the search engines.
Jeff
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