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Georgina Dunkley Articles

Guest post by: Georgina Dunkley

A Guide to Successful Blogger Relations - Click To Read Article
Over the past few years, bloggers have emerged as independent authorities on everything from parenting to finance, cookery to fitness, and gadgets to employment. Now while I recognise the importance of incorporating blogger relations into any PR campaign, I have learnt the subtle differences between pitching to a blogger when compared to a journalist. Below is a breakdown of helpful hints and tips for anyone outreaching a news story or feature idea to a blogger.

Social media integration - essential to boost bottom line sales - Click To Read Article
As more and more brands look to specific online marketing disciplines to positively impact bottom lines sales, such as PPC, display advertising and affiliate marketing, the PR’s role in integrating effective social media interaction strategies in the wider PR planning process is an integral one to enhance direct sales opportunities.

Awards – an invaluable weapon in any PR armoury - Click To Read Article
This week I was overjoyed to hear not one, but three, of my clients had learnt recent submissions they had entered into their industry-specific awards had been successfully shortlisted. As I had played a role in identifying and helping to draft these submissions it reaffirmed how important a tactic awards are in any strategic PR plan. Below I have outlined some top tips for identifying and entering awards.

The John Lewis effect – eat, sleep and breathe your brand values - Click To Read Article
In a recent speech on resolving the UK’s economic crisis, Deputy Prime Minister Nick Clegg referenced national department store, John Lewis, as an exemplary example of a share scheme which its staff enjoy and as a blueprint the UK would do well in copying. This got me to thinking about the often referenced John Lewis, as not only a fair employer, but also a trusted retail brand and innovator in sales and marketing. Below I have outlined a number of observations that if followed, brands could implement for better internal and external communications.

Considered and planned PR equals better results - Click To Read Article
Over the past nine years of working in the PR industry I have seen a massive shift change in not only the way that the media operates, but also what makes a good story. Today, good PR is definitely about quality not quantity and as such I have outlined the steps and some tips that should be considered before releasing a story to the media.

Social media integration essential for effective PR - Click To Read Article
The growth of social media platforms such as Facebook, Twitter and now Google+ has taken the world by storm, yet some brands and businesses are still failing to integrate it into their wider marketing strategies and subsequently are missing significant opportunities to amplify their key messages to a wider audience. Below I have outlined a basic guide to social media including out how to identify which channels are best suited to your business.

Successfully Launching a Consumer Product or Business - Click To Read Article
Over the past decade I have been lucky enough, in my career, to experience a broad range of product launches and business openings all with different budgets, timeframes and objectives, that have helped shaped the way that I now operate as a PR consultant.

Jumping on the bandwagon – how being reactive can help profile your business (part two) - Click To Read Article
Last week, I outlined how valuable a resource a newspaper or trade magazine can be for businesses, as piggybacking onto articles and announcements of interest is a great way of securing press coverage and positioning a company or individual as an expert commentator.

Jumping on the bandwagon – how being reactive can help profile your business (part one) - Click To Read Article
For most business owners and employees reading a newspaper whether online or in hard copy format, is not only a source of entertainment but a valuable business resource. For a PR person it is an essential asset particularly when keeping abreast of the news agenda and unearthing reactive commentary opportunities.

Does a picture really tell a thousand stories? - Click To Read Article
When it comes to PR the importance of having a good image to support your story is often underestimated so when gauging what’s needed and how it should look, how do you decide when to blow the budget on a professional or instead settle for a DIY job?

Successfully handling crisis communications - Click To Read Article
When it comes to crisis communications, I’ve handled media enquiries covering pretty much everything including faulty car parts, congestion charging and noisy neighbours, so I’ve learnt a trick or two about resolving the situation and keeping the media disruption to a minimum.

From envelope stuffing to Tweeting – the ever-changing face of the PR industry - Click To Read Article
When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening’s post – timings and embargoes were a lot less relaxed when compared with the industry in 2011.

Useful PR tips for start-ups - Click To Read Article
For most start-up businesses the outlay of external costs need to be kept to a minimum to safeguard the finances of the company during this embryonic stage, but it is also crucial that externally promoting a business should not be forgotten even if budget isn’t available. With this in mind, below is a step-by-step guide of PR tips businesses can utilise internally to promote their brand or company launch.

Write, right – is good grammar so important these days? - Click To Read Article
A staple requirement of any PR professional is strong writing skills and excellent grammar – but as the lines between traditional media and social media blur, are we both as an industry and nation becoming sloppy with our use of language?

The secret of retaining brand loyalty – always keep the customer in mind - Click To Read Article
Two news stories in recent months have reaffirmed to me, as a PR consultant, the importance of always keeping your target audience and customer in mind when handling a marketing campaign – failure to do so will not only be a massive waste of time doomed to failure but in some circumstances, could have a detrimental effect on your brand.





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