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How Youths Should be Using Social Media to Gain Employment

Guest post by: Emilie Legrand

Article Overview: Five hints and tips that young people should take into consideration regarding their social network profiles in order to help them land a new job.

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How Youths Should be Using Social Media to Gain Employment

Yesterday it was announced that youth unemployment has hit an all time high with over a million 16 to 24 year olds currently out of work. With the figure expected to rise, it is time for young people to not only smarten up their curriculum vitae, but also smarten up their social network profiles. Most companies now have a presence on social media platforms and other than being a place to catch up with family and friends both old and new, they also offer an opportunity to network, connect with potential employers and raise your profile without actually meeting anyone in person.

Below are five hints and tips that young people should take into consideration regarding their social network profiles in order to help them land a new job;

1. Everything is public:
Young people tend to use their networking profiles to share photos, videos and general opinions, but it is important to bear in mind that potential employers can see what they are saying and doing - all it takes is a simple Facebook search. Therefore it is important to reconsider what you are posting for the public to see, a general rule to follow is that if you wouldn't want your parents seeing it, do not post it!

2. Be open minded: When it comes to searching for the ideal job, it is important for young people to stay open minded; there are plenty of options out there over and above the jobs relating to subjects that they learnt at school and social media is the ideal platform to search for these companies and network. A plethora of different industries and trades offer internships and apprenticeships for people of all ages, it is just about looking outside the box and going for roles that match your personality as well as skills and not just taking the easy route.

3. Network and interaction: This relates to the point above, because although youths can use social media to search for companies offering internships, it is important to remember to network and make connections with relevant contacts. Interacting with a company's social media page is a handy way of getting your name at the forefront and displays a degree of interest and enthusiasm towards the company and what they do.

4. Use different platforms: Social media does not just refer to Facebook - using micro-blogging site Twitter is also important, as is LinkedIn. Although Facebook tends to be used by jobseekers the most due to its popularity, having profiles on a variety of networking sites is important because they specialise in different fields; LinkedIn is a more professional networking site for example, therefore it will represent varying sides of your personality which will not only impress but will also be important to a potential employer.

5. PR yourself: It is important to make yourself as visible to as possible to a potential employer. The job market is so competitive for young people at the moment, many employers are inundated with CVs on a daily basis and making it easy to find further information on you is useful. Employers have the advantage in that they can be picky with who they employ so they look for a personality fit as well as a person who holds the relevant skills. Add your networking profile details to your CV and your email signature to ensure a potential employer can easily find you.

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Home > Public-Relations > Emilie Legrand > How Youths Should be Using Social Media to Gain Employment >
Article Tags: networking, social media, Youth unemployment
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About the Author: Emilie Legrand
RSS for Emilie's articles - Visit Emilie's website

Emilie Legrand is an account executive at seo agency Punch Communications, a leading agency specialising in the integration of social media, search and online PR. For further information visit www.punchcomms.com or call +44 (0) 1858 411600.


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Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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