Steven C. Wyer Interview with Ron D. Smith

Guest post by: Steven C Wyer
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Steven C. Wyer Interview with Ron D. Smith - By Steven C Wyer

One thing is for certain – social media has forever changed the way that people interact with each other and the way that information is disseminated, and nowhere is that more evident than in politics. Social media outlets like Facebook and Twitter were a driving force in the 2008 elections, and this past year have been even bigger factor in shaping the outcome of the 2012 Presidential race. Time will only tell how deeply social media has impacted the model of traditional print and broadcast campaign advertising. Regardless of the outcome of the 2012 elections (and the jury is still out on that one), there will be a significant influence on small business in America. Recently, I sat down with book and music publishing executive Ron D. Smith to discuss what to expect as these forces come into play.

Steven C. Wyer: Thanks for taking a little time with me today, Ron.

Ron D Smith: Absolutely, it’s good to be here.

Steven C. Wyer: How have you seen the influence of social media in the music and book publishing industries?

Ron D Smith: Well, it’s certainly changing the way that merchandise is promoted…things like YouTube, Facebook and Twitter have upended the model of both the publishing and music industries.

Steven C. Wyer: I’m sure that’s not the only way you’ve seen things change…

Ron D Smith: No, I mean, you know that CDs are on their way out and have largely been replaced by digital downloads. Pretty much the same story in the book industry too, with e-books and devices like Kindles taking the place of print.

Steven C. Wyer: Being as we are in the middle of the election, how do you think social media will affect politics in the future?

Ron D Smith: It’s certainly a game changer. It gives voters a chance to see a more human side of candidates, but it also gives rise to a lot of wildly inaccurate information from supporters or detractors.

Steven C. Wyer: Yes, I’ve seen some pretty whacked-out stuff on Facebook this year!

Ron D Smith: Oh, absolutely, but I try not to get too deep into that.

Steven C. Wyer: I read that Twitter reported over ten million tweets during the first debate in October between President Obama and Governor Romney.

Ron D Smith: And think about it–when restricted to 140 characters, people will generally cherry pick sound-bite stuff that suits their agenda, positive or negative, and that often distorts their readers’ perceptions.

Steven C. Wyer: Agreed. Ron, thanks for those insights in this brief interview.

Ron D Smith: Absolutely. I’ll just say that regardless of how the election goes, the impact on small business is going to be anybody’s guess.

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Steven C. Wyer Interview with Ron D. Smith - By Steven C Wyer

About the Author: Steven C Wyer

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Steven Wyer is a Nashville based entrepreneur and businessman whose credits include co-founding a global nutrition business and being honored as a Chamber of Commerce Hall of Fame member. Steven Wyer has also served as a consultant in the financial services sector. Steven Wyer began his diverse career over 35 years ago. In 1992 he established Wyer Creative Communications. Later, Steven Wyer expanded his professional portfolio with the creation of two firms specializing in consumer credit debt. Steven Wyer successfully managed the acquisition of nearly one billion dollars worth of consumer credit accounts. Wyer's professional memberships have included the National Association of Securities Dealers, The Mortgage Bankers Association, The Direct Marketing Association, American Teleservices Association, The Debt Buyers Association and most recently the eMarketing Association. In 2005, Steven Wyer found himself in the middle of a very public legal action. Claims against him were spattered all over the Internet, deeply affecting his personal and business life. Once these claims found their way online, Steven Wyer's reputation was damaged. For over a decade Steven Wyer has fought the Securities and Exchange Commission to properly clear his name. Steven Wyer now serves with Reputation Advocate, an online reputation management company helping clients fight back against the anonymous world of Internet information. As managing director, Steven Wyer educates and assists others who have found themselves a victim of slanderous web postings. In September 2011, Steven Wyer's experience led to the publication of Violated Online. In this book, Steven Wyer confronts head-on the repercussions of online slander and the stories behind the calumny found on the World Wide Web. Steven Wyer can be contacted through Reputation Advocate (www.reputationadvocate.com). For more information about Violated Online visit www.violatedonline.com Specialties Steven C. Wyer serves as Managing Director of Reputation Advocate Inc. The company provides private and online reputation management services (SERM).
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