Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/2519/Thought-Leadership.html http://www.evancarmichael.com/Public-Relations/2519/Thought-Leadership.html If you run a successful business or are a senior executive in an organisation then you presumably have expertise at something. Thought leadership is where you share your knowledge and opinions on subjects for which you are qualified. It could be on how to operate a successful business or it could be about your specialty area or industry you work in. And it is one of the tools used by the PR professional. http://www.evancarmichael.com/Public-Relations/2519/How-to-maximise-your-brands-presence-at-live-events.html http://www.evancarmichael.com/Public-Relations/2519/How-to-maximise-your-brands-presence-at-live-events.html Your company is one of more than one hundred exhibitors at an event that is attracting tens of thousands of people. How do you stand out from them? What can you do to make your brand memorable so that it is recalled after they have left the building, let alone make an enduring connection with you? http://www.evancarmichael.com/Public-Relations/2519/PR-objectives-vs-company-objectives.html http://www.evancarmichael.com/Public-Relations/2519/PR-objectives-vs-company-objectives.html When we talk to organisations that haven't used a PR company before, one important element to be determined is: What are the PR objectives of a PR program or PR campaign? http://www.evancarmichael.com/Public-Relations/2519/Social-media-drives-new-wave-of-third-party-endorsements.html http://www.evancarmichael.com/Public-Relations/2519/Social-media-drives-new-wave-of-third-party-endorsements.html One tactic to overcome barriers in someone buying your product or service is to use third party endorsements. If you want or need something and there are several competing brands or companies to chose from, what can tip you one way or the other are favourable comments and results from someone who has used that product or service. http://www.evancarmichael.com/Public-Relations/2519/When-is-it-time-for-a-new-corporate-identity.html http://www.evancarmichael.com/Public-Relations/2519/When-is-it-time-for-a-new-corporate-identity.html Did you know that visual trends change every decade or so? How old is your logo? Is it current with today's style? http://www.evancarmichael.com/Public-Relations/2519/What-is-News.html http://www.evancarmichael.com/Public-Relations/2519/What-is-News.html When conducting a publicity and promotion program, you are dealing with the media who are only looking for one thing: a good story that will resonate with their readers. http://www.evancarmichael.com/Public-Relations/2519/10-Reasons-to-Start-or-Maintain-a-PR-Program.html http://www.evancarmichael.com/Public-Relations/2519/10-Reasons-to-Start-or-Maintain-a-PR-Program.html Most of these points relate to a media campaign, which is one of the most recognised aspects of public relations. And continuity is the key to winning the PR battle (getting your name in the media ahead of your competitors). http://www.evancarmichael.com/Public-Relations/2519/Interviewing-for-good-copy.html http://www.evancarmichael.com/Public-Relations/2519/Interviewing-for-good-copy.html Writing an engaging article that is going to be read from the beginning to the end is an art that can be learned. You just need to follow some basic steps. http://www.evancarmichael.com/Public-Relations/2519/Competitions-and-Giveaways.html http://www.evancarmichael.com/Public-Relations/2519/Competitions-and-Giveaways.html If you have a new product or one that has recently been enhanced or upgraded, it's worthwhile considering giveaways as part of the media relations program and product launch/relaunch. http://www.evancarmichael.com/Public-Relations/2519/Publicity-and-Promotion.html http://www.evancarmichael.com/Public-Relations/2519/Publicity-and-Promotion.html Before you set out to plan a media relations campaign, you need to know what media your target audiences are interested in and reading.