Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/2972/Your-Strategy-For-Crafting-Compelling-Copy-Depends-on-Placement--Message.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Your-Strategy-For-Crafting-Compelling-Copy-Depends-on-Placement--Message.html Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Why-You-Might-Not-be-Ready-for-Publicity.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Why-You-Might-Not-be-Ready-for-Publicity.html Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Why-Are-You-In-Business.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Why-Are-You-In-Business.html This may sound like a crazy question. At the same time I’ve met more than my fair share of people who don’t know the answer to this question. Honestly, it’s not given the respect it deserves most of the time. Do you know why you are in business (or why you want to start a business if you’re just hatching your idea)? http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-Turn-Prospects-Into-Paying-Clients-by-Shifting-Your-Focus.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-Turn-Prospects-Into-Paying-Clients-by-Shifting-Your-Focus.html You’re probably familiar with the acronym WIIFM (what’s in it for me). As a business owner it’s one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it’s about what makes your core audience tick. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Discover-the-Hot-Buttons-of-Your-Ideal-Client-to-Get-Better-Marketing-Results.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Discover-the-Hot-Buttons-of-Your-Ideal-Client-to-Get-Better-Marketing-Results.html Regardless of who you are, how good you are at what you do, or how beneficial your products and services are for your clients, your copy has show your clients how they will benefit from doing business with you. If you’re not “showing” your ideal client how they will benefit from your products and services, you’re wasting precious marketing real estate. One of the biggest challenges I see people struggle with is identifying their ideal client. http://www.evancarmichael.com/Women-Entrepreneurs/2972/What-You-Must-Know-Before-Creating-Your-Copy.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/What-You-Must-Know-Before-Creating-Your-Copy.html Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who you’re talking to, your writing will reflect that and it won’t connect. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Do-You-Have-Silent-Mentors-to-Help-in-Your-Business-and-Life.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Do-You-Have-Silent-Mentors-to-Help-in-Your-Business-and-Life.html “Silent mentors” are those people who have impacted your life in a positive way - often by writing a book, speaking truth, offering a freebie - like an audio or special report and generally being of service to make a difference in the world. I call them “Silent mentors” not because they are quiet but because their teachings or words have shaped lives in amazing ways and often they don’t know it. http://www.evancarmichael.com/Women-Entrepreneurs/2972/What-the-Heck-is-a-Content-Strategy-Plan.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/What-the-Heck-is-a-Content-Strategy-Plan.html A Content Strategy Plan is basically a marketing road map to steer all of your marketing efforts for the upcoming year. Yes -YEAR. I have the unique ability to quickly assimilate information, break it down into topics and put together simple ways to create the foundation of your marketing message for the entire year. http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-Choose-Business-Success-Instead-of-Failure.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-Choose-Business-Success-Instead-of-Failure.html Anyone who has ever started a business knows there is work involved. It takes a clear vision, strategic planning, marketing and more to be successful. The two traits of successful businesses that I see most often (regardless of the type of business) are consistency and communication. To truly choose success, you must incorporate both into your overall strategy. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Website-Wisdom--If-You-Think-You-Can-Just-set-it-and-forget-it-You-Are-WRONG.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Website-Wisdom--If-You-Think-You-Can-Just-set-it-and-forget-it-You-Are-WRONG.html Something has been weighing on my mind for a while now. As I look back on the evolution of my business I'm amused by the naivety that I exhibited when starting my Internet business. And, I want to share my mistakes with you so you can learn, grow and blossom with much less B.S.