Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/487/Marketing-Techniques-During-Recession.html http://www.evancarmichael.com/Marketing/487/Marketing-Techniques-During-Recession.html During a recession, should a business change its marketing strategy? Jacqueline Drew examines how changes to pricing, spending, and selling costs can impact a business. http://www.evancarmichael.com/Marketing/487/Marketing-During-Recession-Push-or-Retract.html http://www.evancarmichael.com/Marketing/487/Marketing-During-Recession-Push-or-Retract.html In the face of recession, many business owners will cut marketing first, believing it is a waste. In fact, this is the worst strategy. Jacqueline Drew explains why. http://www.evancarmichael.com/Marketing/487/Strategic-Marketing-Success-for-Distribution-Retail-Service-and-Manufacturing-Businesses.html http://www.evancarmichael.com/Marketing/487/Strategic-Marketing-Success-for-Distribution-Retail-Service-and-Manufacturing-Businesses.html Presents the common marketing strategy errors made by various types of businesses, and how to avoid them. Business types include distributors, services businesses, manufacturers, and retailers. http://www.evancarmichael.com/Marketing/487/How-to-Set-Prices-and-Discounts-a-Primer.html http://www.evancarmichael.com/Marketing/487/How-to-Set-Prices-and-Discounts-a-Primer.html If you're having difficulty setting or structuring your pricing, this article will show you where to start. Covers basic techniques of pricing and discounting methods, and how to avoid setting your pricing well below the value you provide. http://www.evancarmichael.com/Marketing/487/RecessionProof-Your-Business-with-Better-Marketing.html http://www.evancarmichael.com/Marketing/487/RecessionProof-Your-Business-with-Better-Marketing.html An overview of non-risky marketing techniques to boost your business, even in the face of a possible recession. What makes you vulnerable? What can you do for existing clients? What simple marketing can you do to keep the flow of work coming in? http://www.evancarmichael.com/Marketing/487/You-Screwed-Up--Now-What.html http://www.evancarmichael.com/Marketing/487/You-Screwed-Up--Now-What.html All businesses make blunders. Here's a solid, step by step methodology to getting you back in your customers' good books. http://www.evancarmichael.com/Marketing/487/Should-you-Reveal-your-Pricing.html http://www.evancarmichael.com/Marketing/487/Should-you-Reveal-your-Pricing.html Many businesses are afraid of the competition finding out their pricing, and keep rates hidden. The problem is, they waste a lot of time preparing quotations for customers that just aren't serious buyers, who merely need to budget. Here's an expert opinion on why giving out a little information on pricing may be a good thing. http://www.evancarmichael.com/Marketing/487/How-Many-Salespeople-Do-you-Need.html http://www.evancarmichael.com/Marketing/487/How-Many-Salespeople-Do-you-Need.html Many businesses struggle with the idea of hiring sales people. How many should they hire? How much business should a salesperson support? Although numbers vary by industry, this article gives you a good starting point. http://www.evancarmichael.com/Marketing/487/Basics-of-a-Good-Cold-Call.html http://www.evancarmichael.com/Marketing/487/Basics-of-a-Good-Cold-Call.html Don't know how to pick up the phone and make a good cold call? This article gives you the basics! http://www.evancarmichael.com/Marketing/487/Turning-Your-Employees-into-Salespeople.html http://www.evancarmichael.com/Marketing/487/Turning-Your-Employees-into-Salespeople.html Do you have employees standing around, not having enough work to do? This article gives some tangible ideas to get all your employees involved in the selling.