Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Home-Based-Business/5146/Winning-Market-Share-in-a-Tough-Economy.html http://www.evancarmichael.com/Home-Based-Business/5146/Winning-Market-Share-in-a-Tough-Economy.html Many business owners are facing the challenge of winning market share in a tough economy. The recession has hurt many businesses, forcing many to shut down as they experienced a rapid decline in sales and market share. With consumers spending less than they have in the past, businesses must now find creative ways not only to increase their sales in the short term, but also implement sustainable practices to ensure long term success. http://www.evancarmichael.com/Home-Based-Business/5146/5-Creative-Ways-to-Increase-Engagement-With-Your-Facebook-Fans.html http://www.evancarmichael.com/Home-Based-Business/5146/5-Creative-Ways-to-Increase-Engagement-With-Your-Facebook-Fans.html Now that you’ve driven targeted traffic to your Facebook Page, the next step is to keep them interested in your Page by coming up with creative and fun ways to engage with them. The goal here is get them to like, share and comment on your posts. Here are 5 ways you can increase your fan engagement. http://www.evancarmichael.com/Home-Based-Business/5146/3-Ways-to-Drive-More-Traffic-to-Your-Facebook-Page.html http://www.evancarmichael.com/Home-Based-Business/5146/3-Ways-to-Drive-More-Traffic-to-Your-Facebook-Page.html With over 750 million users globally on Facebook, there are great opportunities to connect with people who can potentially use your products or services. The advantage with Facebook is that you can create a marketing campaign that targets a specific demographic audience. There is also a huge potential for your Facebook Page to go viral, especially when your Fan base likes your content and ends up sharing your content with their followers. http://www.evancarmichael.com/Home-Based-Business/5146/7-Ways-to-Drive-Traffic-to-Your-Blog.html http://www.evancarmichael.com/Home-Based-Business/5146/7-Ways-to-Drive-Traffic-to-Your-Blog.html Now that you created some amazing content for your blog, are you feeling a bit stuck on how to get the right people to look at your blog post? It can be frustrating when you spend a great deal of time writing that ideal article, but are having a hard time figuring out how to get the right people to look at what you wrote. Here are 7 ways you can drive traffic to your blog, and get the right audience to become avid readers. http://www.evancarmichael.com/Home-Based-Business/5146/How-to-Create--Profit-from-Your-Facebook-Page.html http://www.evancarmichael.com/Home-Based-Business/5146/How-to-Create--Profit-from-Your-Facebook-Page.html Facebook now has over 750 million active users and is the 2nd most visited site in the world after Google. Given these facts, Facebook offers a huge potential to profit and grow your business, and it’s free to create your business page. A Facebook business page, sometimes called a fan page, is more than just another way to connect with prospects and customers online. Your business page can drive more traffic to your company website, build your e-mail list, announce special offers and promotions, provide value and improve your relationships with your prospects and customers. As business pages are public, you can communicate directly with the people who “like” your page. When a person joins your business page, it is published in their News feed so all their friends can see, giving it a viral quality. http://www.evancarmichael.com/Home-Based-Business/5146/3-Simple-Facebook-Marketing-Tips-to-Keep-in-Mind.html http://www.evancarmichael.com/Home-Based-Business/5146/3-Simple-Facebook-Marketing-Tips-to-Keep-in-Mind.html With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for business. Otherwise, it will cost you money, time and effort. http://www.evancarmichael.com/Home-Based-Business/5146/5-Twitter-Marketing-Tips-to-Grow-Your-Fan-Base.html http://www.evancarmichael.com/Home-Based-Business/5146/5-Twitter-Marketing-Tips-to-Grow-Your-Fan-Base.html Twitter has great potential as a marketing tool, especially since it doesn’t cost a thing if you do it properly. Compared to other social networks, Twitter marketing can be utilized to target distinct groups. Here are some tips and tactics to boost your marketing efforts. http://www.evancarmichael.com/Home-Based-Business/5146/3-Key-Questions-to-Ask-Yourself-Before-Starting-a-Social-Media-Marketing-Campaign.html http://www.evancarmichael.com/Home-Based-Business/5146/3-Key-Questions-to-Ask-Yourself-Before-Starting-a-Social-Media-Marketing-Campaign.html If you build it, they will come. Does this statement hold true for social media marketing? I have met several business owners who told me they thought that if they put up a Facebook page or set up a Twitter account, customers would come flooding through their doors or that their phones would ring off the hook. When they didn’t see any results, they sometimes wonder if social media is all hype. They’ve heard stories of how other businesses generated a large volume of leads and customers through social media. Why haven’t they seen similar results in their own business? When I ask them if they have a social media strategy in place, they often reply back with a silent look, sometimes feeling a bit embarrassed. They even mentioned that after creating their profiles, they did little or nothing to keep their profiles consistently active. http://www.evancarmichael.com/Home-Based-Business/5146/3-Tips-to-Generate-Business-on-LinkedIn.html http://www.evancarmichael.com/Home-Based-Business/5146/3-Tips-to-Generate-Business-on-LinkedIn.html While Facebook and Twitter have been regarded as great marketing tools for the B2C market, business owners and corporate executives have cited LinkedIn as valuable to their B2B marketing efforts. Here are 3 great tips on using LinkedIn as a marketing tool for your business. http://www.evancarmichael.com/Home-Based-Business/5146/Five-Positive-Traits-to-Enhance-Flexibility.html http://www.evancarmichael.com/Home-Based-Business/5146/Five-Positive-Traits-to-Enhance-Flexibility.html Flexibility is often cited as one of the most important traits of every successful entrepreneur and leader. It is the ability to adapt your behavior to treat others the way they want to be treated. If you want to become more flexible in your way of interacting with others, cultivate the following 5 positive traits.