Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/64/Build-Your-Business-on-Authenticity.html http://www.evancarmichael.com/Branding/64/Build-Your-Business-on-Authenticity.html By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand http://www.evancarmichael.com/Branding/64/Find-a-Different-Idea-for-Your-Business.html http://www.evancarmichael.com/Branding/64/Find-a-Different-Idea-for-Your-Business.html By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand http://www.evancarmichael.com/Branding/64/The-Paradox-Small-Ideas-Are-Big.html http://www.evancarmichael.com/Branding/64/The-Paradox-Small-Ideas-Are-Big.html By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand http://www.evancarmichael.com/Branding/64/The-Entrepreneur-and-the-Valley-of-Death.html http://www.evancarmichael.com/Branding/64/The-Entrepreneur-and-the-Valley-of-Death.html By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand http://www.evancarmichael.com/Branding/64/The-Top-Ten-Ways-to-Use-Your-Female-Advantage-in-Business.html http://www.evancarmichael.com/Branding/64/The-Top-Ten-Ways-to-Use-Your-Female-Advantage-in-Business.html The conventional wisdom has been that women have trouble succeeding because they don't act like men. But playing it like a man doesn't work, because it brands you as tough and aggressive. And it's stupid for the most basic reason. We're not men. And that's an advantage. It's common sense to be authentic, and it's smart branding. Your personal brand must come from who you are and what makes you tick - including your strengths and aptitudes as a woman. http://www.evancarmichael.com/Branding/64/How-to-Identify-Your-Big-Ideas.html http://www.evancarmichael.com/Branding/64/How-to-Identify-Your-Big-Ideas.html Marketers are always searching for the "Big Idea." This article will show you how to find yours for your business. http://www.evancarmichael.com/Branding/64/How-Smart-Women-Brand-Themselves-for-Business-Success.html http://www.evancarmichael.com/Branding/64/How-Smart-Women-Brand-Themselves-for-Business-Success.html Tips for women entrepreneurs, professionals and executives http://www.evancarmichael.com/Branding/64/How-to-Blog-Your-Way-to-Business-Success.html http://www.evancarmichael.com/Branding/64/How-to-Blog-Your-Way-to-Business-Success.html Important tips on how a blog can help you grow your business http://www.evancarmichael.com/Branding/64/How-to-Brand-Your-Meetings-and-Events.html http://www.evancarmichael.com/Branding/64/How-to-Brand-Your-Meetings-and-Events.html This article will show you how to add sizzle and branding to important business meetings and events. Event marketing and experience-based marketing are hot, but unless you do it right, your efforts won't be worth the time and money you spend. http://www.evancarmichael.com/Branding/64/7-Tips-for-Developing-a-Brand-Personality-and-Brand-Personas-for-Your-Business-or-Website.html http://www.evancarmichael.com/Branding/64/7-Tips-for-Developing-a-Brand-Personality-and-Brand-Personas-for-Your-Business-or-Website.html This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com