Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/7291/What-is-inbound-marketing.html http://www.evancarmichael.com/Marketing/7291/What-is-inbound-marketing.html Inbound marketing refers to the marketing strategy by small and large businesses to build a direct channel for customers to come to their digital presence and engage with their content. http://www.evancarmichael.com/Marketing/7291/5-Ways-to-Improve-your-SEO-Today.html http://www.evancarmichael.com/Marketing/7291/5-Ways-to-Improve-your-SEO-Today.html Now that you have a website, the next natural question is "How do I get people to come visit it?" http://www.evancarmichael.com/Marketing/7291/The-Mobile-Revolution-is-Here-Now-Infographic.html http://www.evancarmichael.com/Marketing/7291/The-Mobile-Revolution-is-Here-Now-Infographic.html For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. http://www.evancarmichael.com/Marketing/7291/Why-Your-Business-Should-Go-Mobile.html http://www.evancarmichael.com/Marketing/7291/Why-Your-Business-Should-Go-Mobile.html It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). http://www.evancarmichael.com/Marketing/7291/Strategies-for-a-Successful-Paid-Search-Campaign.html http://www.evancarmichael.com/Marketing/7291/Strategies-for-a-Successful-Paid-Search-Campaign.html First off, let’s take a step back and understand people’s behavior online. http://www.evancarmichael.com/Marketing/7291/The-Difference-Between-SEO--SEM.html http://www.evancarmichael.com/Marketing/7291/The-Difference-Between-SEO--SEM.html It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. http://www.evancarmichael.com/Marketing/7291/How-Social-Media-and-Mobile-Technology-Impact-the-Customer-Experience-Infographic.html http://www.evancarmichael.com/Marketing/7291/How-Social-Media-and-Mobile-Technology-Impact-the-Customer-Experience-Infographic.html It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. http://www.evancarmichael.com/Marketing/7291/Emails-Reach-Their-Best-Results-In-the-1st-Hour-Infographic.html http://www.evancarmichael.com/Marketing/7291/Emails-Reach-Their-Best-Results-In-the-1st-Hour-Infographic.html Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers. http://www.evancarmichael.com/Marketing/7291/5-Tips-for-a-Fantastic-Marketing-Conference.html http://www.evancarmichael.com/Marketing/7291/5-Tips-for-a-Fantastic-Marketing-Conference.html I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. http://www.evancarmichael.com/Marketing/7291/How-to-Improve-Google-Adwords-Quality-Scores-Infographic.html http://www.evancarmichael.com/Marketing/7291/How-to-Improve-Google-Adwords-Quality-Scores-Infographic.html The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.