Michael Steg Articles

Real World Advice for Retailers - What Do Your Customers Think About Your Staff? - Click To Read Article
In this article Michael asks one of the scariest questions anyone will ever ask you about your retail company: what do your customers think about your business when they meet your employees? If you are afraid to ask yourself this question, then you need to read this. Good customer service starts, and ends, with how your staff members are viewed by your customers. Michael provides a number of practical ideas that you can implement right now to help improve the way your employees engage your customers and thereby maximize your customers' buying experience.

Real World Advice for Retailers - How To Increase Sales Even When Sales Are Slow - Click To Read Article
In this article, Michael gives real world advice about how to increase sales even when outside factors may be forcing an industry-wide slow down. Michael not only talks about what makes customers want to come back to your store, but also how to entice them to come back sooner and more often.

Real World Advice for Retailers - Don't Forget to Clean Your Windows - Click To Read Article
If you own a retail business and sales have been a bit sluggish recently, you’re probably blaming the economy. But maybe it’s not the economy; maybe you just need to take a look around your store; perhaps you are giving the wrong impression to your customers. Read Michael’s article about cleaning your windows and find out what you can do to make sure you don’t scare your customers over to the competition.

Real World Advice for Retailers - Loss Prevention, Chapter 1 - Click To Read Article
In this article, Michael introduces a three-part series of articles that address the serious issue of loss prevention. This first article discusses the ways that retailers lose money from their tills and explains how a POS system can prevent employees from "skimming the tills."

Real World Advice for Retailers - Loss Prevention, Chapter 2 - Click To Read Article
Most retailers focus on preventing shoplifters from stealing merchandise from under their noses. Big investments are made in closed circuit camera systems and recorders, as well as expensive security tags and readers – all to prevent, or catch, shoplifting. But what about the other two leading causes of inventory shrinkage – employee theft and data entry errors. Chapter 2 of Michael’s series on Loss Prevention discusses how a good inventory control system can minimize inventory shrinkage.

Real World Advice for Retailers - Loss Prevention, Chapter 3 - Click To Read Article
Chapter 3 of Michael’s series on Loss Prevention discusses ways that your employees can steal from you without physically taking merchandise or money. He also suggests ways that a retailer can use their POS system to minimize or even eliminate these problems altogether.


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