Barcode time, UPC or bust!
We've all seen barcodes and scanners, there's nothing new there. But what are you doing about items that come to you without UPCs already applied?
I see far too many retailers typing in descriptions, or trying to search through the inventory at the point of sale to find items that don't have barcodes. Not only is this time consuming, and potentially frustrating to the customer, but it can be inaccurate, causing incorrect inventory counts and misleading reports. Over time, this can snowball into a major inventory issue.
Many small retailers don't understand that barcode creation and printing is easy, and should be a part of any good point of sale system. You can even print nice looking and effective barcodes on your regular desktop printer using special labels from makers like Avery.
Many retailers also cite a lack of time to generate barcodes and shelf tags for all their items, and it is a valid concern. But, just think about how much time it takes to recount your entire inventory due to incorrectly sold items over the course of a year. Now think about the potential loss of revenue through incorrectly identified and sold items over the course of the same year. Would fixing these two major issues justify a few hours spent creating good item tags at the beginning of the year?
I think so.
Barcode time UPC or bust - To learn more about this author, visit Will Atkinson's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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