Integrated Payments
Integrated Payments
How can you use this to your advantage? Simply accepting credit cards is no longer a differentiator. Nearly all stores and businesses accept credit and debit cards as payment. BUT, not all retailers have embraced them and built them into their customer service model. How is that related to customer service you ask?
Simple. Making it faster and easier for your customers to pay using credit cards reduces overall checkout times, meaning that each customer can be taken care of more quickly, reducing checkout lines and overall wait times. Busy customers, who are increasingly concerned with security, value the speeds, efficiency, and robust security features of a truly integrated credit card payment system.
The customer shouldn't have to hand their card to a clerk, and they shouldn't have to wait for a dial-up based system. They also shouldn't have to worry about third party credit card terminals or extra receipts floating around.
Make sure your POS provider offers you a fully integrated credit card system, including a secure pin-based debit option, to allow you to speed up the checkout process to enhance customer satisfaction.
Another benefit is that your POS system will have complete and accurate reports on all payments processed through the system, and you should also be able to view web reports from your payment processor.
Furthermore, eliminating the middle man, and the expensive payment terminals, can reduce your overall cost of doing business. Make sure you're getting competitive transaction rates from your processor and enlist the services of a good PCI security assessor to help make sure you have the best, most secure payment system available.
Integrated Payments - To learn more about this author, visit Will Atkinson's Website.
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Let's face it, most customers in stores pay with credit or debit cards these days. Checks are almost dead and some have even wondered how long cash has left as a mainstream tender type. That's probably an extreme assessment, but you can't ignore the prevalence of credit and debit cards in the retail marketplace today.
How can you use this to your advantage? Simply accepting credit cards is no longer a differentiator. Nearly all stores and businesses accept credit and debit cards as payment. BUT, not all retailers have embraced them and built them into their customer service model. How is that related to customer service you ask?
Simple. Making it faster and easier for your customers to pay using credit cards reduces overall checkout times, meaning that each customer can be taken care of more quickly, reducing checkout lines and overall wait times. Busy customers, who are increasingly concerned with security, value the speeds, efficiency, and robust security features of a truly integrated credit card payment system.
The customer shouldn't have to hand their card to a clerk, and they shouldn't have to wait for a dial-up based system. They also shouldn't have to worry about third party credit card terminals or extra receipts floating around.
Make sure your POS provider offers you a fully integrated credit card system, including a secure pin-based debit option, to allow you to speed up the checkout process to enhance customer satisfaction.
Another benefit is that your POS system will have complete and accurate reports on all payments processed through the system, and you should also be able to view web reports from your payment processor.
Furthermore, eliminating the middle man, and the expensive payment terminals, can reduce your overall cost of doing business. Make sure you're getting competitive transaction rates from your processor and enlist the services of a good PCI security assessor to help make sure you have the best, most secure payment system available.
Integrated Payments - To learn more about this author, visit Will Atkinson's Website.
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