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More Customer Loyalty

Written by: Will Atkinson

Article Overview: There's more to customer loyalty than products and marketing.

More Customer Loyalty

As long as you're considering customer loyalty programs, don't forget that your Absolute, Number One, MAJOR ADVANTAGE as a brick and mortar retailer, is that you get to interact personally with your customer. Better yet, since you're not a big chain, you have the ability to be flexible and personal with your customers.
Sure, websites and big box stores can always compete on price and availability, but you can compete on experience.
Make your store a showplace where customers can come to truly experience the unique aspects of your merchandise. If your specialty is clothing, set up your displays to show not only the main clothing items, but also accessories and ensembles. If it's auto parts, put together kits of items that would be used to make a common repair. Make yourself a subject matter expert and help customers put together a stylish new look or easily get the parts they need to fix their car.
They may be able to shop the web for better prices, but if they can easily come to you and get much more than a good price, they're likely to buy more and to keep coming back.
THAT'S customer loyalty.

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Article Tags: absolute number, auto parts, brick and mortar, customer loyalty programs, ensembles, showplace, subject matter expert



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Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
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Re: Welcome to Entrepreneur University! - Hi Evan and GT, Can you clarify? If you join the "Preferred Customer" you are not entitled to commission? Why? This is the the $79.95/month account, I don't understand why you are not getting commission from it?
Re: Email Marketing Benefits - Robert, Many lists consist of more prospects than customers. Customer lists are the best, but they are created because prospects successfully transform into customers.


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