More Customer Loyalty
More Customer Loyalty
Sure, websites and big box stores can always compete on price and availability, but you can compete on experience.
Make your store a showplace where customers can come to truly experience the unique aspects of your merchandise. If your specialty is clothing, set up your displays to show not only the main clothing items, but also accessories and ensembles. If it's auto parts, put together kits of items that would be used to make a common repair. Make yourself a subject matter expert and help customers put together a stylish new look or easily get the parts they need to fix their car.
They may be able to shop the web for better prices, but if they can easily come to you and get much more than a good price, they're likely to buy more and to keep coming back.
THAT'S customer loyalty.
More Customer Loyalty - To learn more about this author, visit Will Atkinson's Website.
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As long as you're considering customer loyalty programs, don't forget that your Absolute, Number One, MAJOR ADVANTAGE as a brick and mortar retailer, is that you get to interact personally with your customer. Better yet, since you're not a big chain, you have the ability to be flexible and personal with your customers.
Sure, websites and big box stores can always compete on price and availability, but you can compete on experience.
Make your store a showplace where customers can come to truly experience the unique aspects of your merchandise. If your specialty is clothing, set up your displays to show not only the main clothing items, but also accessories and ensembles. If it's auto parts, put together kits of items that would be used to make a common repair. Make yourself a subject matter expert and help customers put together a stylish new look or easily get the parts they need to fix their car.
They may be able to shop the web for better prices, but if they can easily come to you and get much more than a good price, they're likely to buy more and to keep coming back.
THAT'S customer loyalty.
More Customer Loyalty - To learn more about this author, visit Will Atkinson's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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