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Special Sales
Written by: Will AtkinsonArticle Overview: Retailers can use special promotional sales to help drive new business, but the key is to do it in a way that is consistent with your branding, and to be sure to turn those new customers into long term customers.
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Special Sales
Promotions and other types of sales have been used forever, and we all know they work to drive short term sales results. However, now it's more important than ever to leverage your store as a brand and maintain that brand identity when offering promotions or holding off-site sales.
Keeping consistent branding will help new customers identify your store, helping you stand out from the crowd. This will give you a real presence in your local marketplace and can even help you remain unique in the world of commoditized web shopping.
Next, turn that brand recognition into loyalty. Offer these new customers, who now know who you are, into repeat customers by offering them compelling reasons to keep shopping with you. Maybe it's a frequent shopper discount, maybe it's the ability to special order exactly the items that they want. Whatever the special service or product you decide to offer your customers, make sure that it is truly SPECIAL, and then tell your story convicingly.
Don't be satisfied with a temporary uptick in sales resulting from a promotion. Turn that swell into a rising tide that will carry your business throughout the year.
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Article Tags: brand identity, brand recognition, crowd, frequent shopper, local marketplace, loyalty, promotions, real presence, rising tide, shopper discount, shopping, swell, uptick
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About the Author: Will Atkinson RSS for Will's articles - Visit Will's website  Click here to visit Will's website   More on Upselling Upselling The Cost of Lost Sales Customer Loyalty FSA Payments |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Can you tell me about 80/20 Sales Rule?
- I’ve a situation like this. I get 80% of my business from 20% of my customers, shouldn't I work harder on the 20%?
Communicate at least 4 times a year?
Special offers/vip sales?
Unexpected free gifts?
And if the other rule says I'm going to lose 20% of my customers every year (hopefully through no fault of my own), won't some of them my from my treasured 20% list?
Maybe I should work to move some of the 80% to the 20% so I can afford the loss?
The 80/20 Rule
- If the rule says I should get 80% of my business from 20% of my customers, shouldn't I work harder on the 20%?
Communicate at least 4 times a year?
Special offers/vip sales?
Unexpected free gifts?
And if the other rule says I'm going to lose 20% of my customers every year (hopefully through no fault of my own), won't some of them my from my treasured 20% list?
Maybe I should work to move some of the 80% to the 20% so I can afford the loss?
New Kid in Town
- Hi everyone, I am Mike Martel, a former Special Forces Green Beret who moved in the corporate world a few years back. I found that my training and experiences were very applicable in helping people get results. I wrote a book - "Get ER Done: The Green Beret Guide to Productivity." With my coaching, I work with people to achieve massive results for themselves and their businesses.
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