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Vendor Relationships
Written by: Will AtkinsonArticle Overview: Leveraging your vendors can be a powerful way to help you compete with products, services, and financing.
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Vendor Relationships
Everybody has vendors, right? Right. But, not everyone is making the most of their vendor's potential.
If you simply order product and periodically review your vendor catalogs for new offerings, you're probably leaving money on the table.
Make contact with your vendor and find out who your rep is if you don't already know. Then, build a relationship with that rep. Once you have a good rapport, you'll find that it's easier to negotiate price on items you regularly order and you can have fruitful discussions about what other retailers are ordering and what exciting new products are coming soon. Remember, profit margins are at their best when a product is new or there is little competition. If you can get a new item first and be prepared with your marketing campaigns, then you can maximize your profits on each new line. As others get the item and begin competing on price, they'll gradually erode your margins. Work with your vendors to avoid this early on.
Also, many vendors are offering special financing terms during the downturn, so it can't hurt to ask what your vendors have available. If you can offset the cost of your inventory a bit, that's just smart management. Reducing your carrying costs increases your real profit.
So, take a look at your vendors. Keep the ones that are helpful and interested in making you successful. If you have to battle your vendors all the time, it's probably time to look for new ones.
Article Tags: carrying costs, downturn, exciting new products, fruitful discussions, marketing campaigns, money, offerings, profit margins, profits, relationship, smart management, vendor catalogs
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About the Author: Will Atkinson RSS for Will's articles - Visit Will's website Will Atkinson has spent his entire career dealing directly with small retailers to solve their technology problems, especially point of sale and inventory control issues. Will manages CAP Software, a specialty POS software company dedicated to providing the finest in retail POS applications for small and medium retailers. Learn more about CAP at www.capretail.com or contact me at will@capretail.com. His expertise extends to customer service issues, usability and workflow properties, and other retail best practices. Will helps retailers understand business problems in order to provide a solution that saves time and money, commodities that are limited for everyone. Click here to visit Will's website Reporting Techniques Competition in Tough Times Integrated Payments Reducing Shrink The Cost of Lost Sales |
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