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Win with In-Store Service
Written by: Will AtkinsonArticle Overview: The "In Store Experience" is well known as a crucial part of a retailer's interaction with his customers, but what can be done to differentiate your store?
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Free Download - Staffing needs in the Holiday Rush By Will Atkinson |
Win with In-Store Service
Retailers know that they need to make their stores a nice place to shop, but how good are they at doing that?
It's about more than having pretty displays and the right items. Of course, if you don't stock the right merchandise, and your store is dark, outdated, or hard to navigate, then you've got more fundamental problems. But once you've got the basics worked out, how can you make your store a better place to shop than the guy next door?
Innovative and informative displays are the first step. Instead of simply putting up overhead signs to indicate sections within the store, go at least one step further and incorporate displays within each section that show product details and tips for getting the most value out of a product. If a customer can get a commodity at a big box store, or at your store, they're only likely to buy it from you if your price is competitive, and you can help them make a better informed decision than the big box store can. This starts with creative and helpful displays.
It ends with empowered employees. Make sure your employees not only are polite and know where things are, but make sure they are subject matter experts on the products in your store. Training goes a long way toward customer satisfaction. Today's consumers are already well educated by the web, so they want insightful and experienced input from store staff, not just a point in the right direction.
If you can combine good signage and really helpful employees, you're likely to stand out from the crowd, and your customers will reward you with purchases and loyalty.
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Article Tags: commodity, consumers, crowd, customer satisfaction, fundamental problems, informative displays, loyalty, nbsp, overhead signs, product details, right direction, signage, stock, store staff, subject matter experts
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Related Forum Posts
Re: Service Or Product?
- I agree with starting a Service-based Business in the economy. Here is what I think is critical:
1. Researching that your Service business has a market.
2. Marketing the Service with as much leverage as possible.
3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Who Said Twitter Doesn't Work...?
- Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds.
Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand!
So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)
Re: Ways to Boost Productivity
- 1. Give Employees More Than a Paycheck
2. Provide Better eSupport Channels to Promote Self-Service
3. Complete your most dreaded tasks first thing in the morning.
4. Outsource as much as possible
5. . Turn off the TV.
Re: Service Or Product?
- Service company always thrive in down economy. Let look at the advertising industies in any economy, you need to advertise your products or services even if you cannot afford any other things
Show the Benefits
- Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out.
This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
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