Yuri Bolotin Articles
Making It Easy To Buy From You - Click To Read Article
How intelligent retail design and branding can lead to more sales
Creating A Store That Sells Through Education and Entertainment - Click To Read Article
Ever been lost and confused in one of these shops where the product is either unfamiliar or fairly technical – like home electronics, mobile phones or medicines? I regularly see customers in these places (and I am often one of them) that are just going through the aisles looking bedazzled, faced with rows of identically looking objects with some technical jargon words written on labels...
Simply putting stock on shelves and hoping that customers will buy it does not work, a different approach is required.
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