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Yuri Bolotin Articles

Written by: Yuri Bolotin

Creating A Store That Sells Through Education and Entertainment - Click To Read Article
Ever been lost and confused in one of these shops where the product is either unfamiliar or fairly technical – like home electronics, mobile phones or medicines? I regularly see customers in these places (and I am often one of them) that are just going through the aisles looking bedazzled, faced with rows of identically looking objects with some technical jargon words written on labels... Simply putting stock on shelves and hoping that customers will buy it does not work, a different approach is required.

Making It Easy To Buy From You - Click To Read Article
How intelligent retail design and branding can lead to more sales

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About the Author: Yuri Bolotin
RSS for Yuri's articles - Visit Yuri's website

Yuri Bolotin is a Principal of Design Portfolio, one of Australia’s leading specialist retail, hospitality and brand design companies. Design Portfolio’s primary objective is to help their clients build better businesses through unique, marketing-driven retail design and brand design concepts that combine interior design, brand design, graphic design, web site design and other elements. Over the past 22 years and while being involved in over 750 projects, the company developed a unique Design Portfolio Method© and produced designs that have had a direct effect on improving their clients’ performance and returns on investment. Design Portfolio’s projects are in many locations in Australia, as well as in China, USA and New Zealand. Yuri Bolotin has published many articles on retail design, addressed conferences, conducted educational seminars and does consultancy work on the improvement of retail business for retailers.

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More from Yuri Bolotin
Making It Easy To Buy From You
Creating A Store That Sells Through Education and Entertainment


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