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Linda Cahan Articles

Written by: Linda Cahan

VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES - Click To Read Article
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

MANNEQUINS THE GOOD THE BAD AND THE UGLY - Click To Read Article
Some basics about mannequins.

THE FIVE DEADLY DISPLAY SINS - Click To Read Article
What works and what doesn't in display for retail stores.

ENHANCING YOUR DISPLAYS - Click To Read Article
Great information about window and interior display for stores.

DISPLAY TOOLS and MATERIALS - Click To Read Article
This article explains what every store owner needs on hand to create basic displays.

FENG SHUI FOR RETAILERS - Click To Read Article
Feng Shui is an ancient practice that continues to be relevant today. It is more than finding the right place for objects or, hanging a wind chime in the right place. Feng Shui combines how energy flows in a space, the balance of fluid and geometric, yin and yang, the balance of natural elements and the intention of the person who owns, rents or uses the space to achieve success, health and balance in their life. This article introduces Feng Shui for retailers in an easy-to-understand manner.

THE HEART AND SOUL OF RETAIL SUCCESS - Click To Read Article
There's more to retail success than putting stuff on shelves and hoping it will sell. This article goes into the more personal aspects of feeling successful and how that impacts your business.

BOUTIQUES FOR GARDEN CENTER GIFT SHOPS - Click To Read Article
This article explains how to create boutique areas within your store.





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