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Blogs should have some basic essentials

Guest post by: Joe Dager

Article Overview: If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company's needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.

Blogs should have some basic essentials

Keep in mind that blogs should have the following basic essentials: COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.

TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.

CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.

RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.

After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:

- create a style that meets the needs of the audience;

- establish an open, credible tone;

- schedule weekly updating of blog - ideally, a few times a week;

- include weblinks of other website and blogs;

- blog post should be in the "first person;"

- focus on the business blog objective; and,

- maintain an honest, engaging conversational quality.

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Article Tags: blogs, hosting companies, hosting services, online journals, technical support



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Re: Five Personality Traits of Successful Business Owners - Nice video, Evan. I had in mind "persistance" - but yes, getting started and being passionate are essentials too.
Re: Who hates cold calling? - Thanks, GT. It's pretty basic, but sometimes basic is what works.
Re: Search Engine Optimization - [quote="billgelwick":1jhxvw3p]Off page links are crucial, but you still need to focus on the onpage SEO. Internal links and keywords can get you ranked alone for some keywords.[/quote:1jhxvw3p] Well said! I agree with you wholeheartedly. On page-factors are influential and we always need to remember that it's the basic SEO essentials are the ones that carry you through for years. All keywords are graded on a curve, so there some keyword phrases where if you have done solid keyword research you'll spot the "low hanging fruit" or phrases than can be used to optimize a page with even as few as just 5 or 6 on-page influences. Theses types of phrases will be ones that are not competitive, but still have fair popularity in search. This is truly the stress free to gaining traffic. As you go after more common competitive phrases you will need to take the specific competitive landscape into account for the higher volume phrases. The smartest SEO strategies use a balance of all of the influences to relevancy (both the on-page and the off page factors.) Every time we teach some advanced SEO technique, we continually remind our Workshop students not to get carried away with just one strategy, regardless of how powerful it seems to be. Your end result if you use everything together properly, will be stable top organic visibility for years and years.


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